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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
2 Sources
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 7.92
Topic:

The Fallacy of Reasoning in Television Commercial

Essay Instructions:

Assessment Description
Academic writing requires that we make arguments, reasons for the claims we are making within our paper. Oftentimes we will use reasoning to make our argument stronger by offering a premise and conclusion that are logical. Sometimes our arguments fail and that is when fallacies become part of our argument. This assignment will have you identifying fallacies in commercials and explain the type of fallacy being used.
Identify two TV or radio commercials that utilize fallacies of reasoning.
For each commercial, write 275-500 words. Include the following:
Summarize the commercial. (75-100 words)
Identify a fallacy of reasoning used and explain why the commercial meets the definition for this fallacy. (100-200 words)
What is your reaction to the commercial and why? (100-200 words)
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Essay Sample Content Preview:

Fallacies of Reasoning
Student’s Name
Institution
Course Name and Number
Date
Fallacies of Reasoning
Personal Points by WW
In this commercial, actor and television host James Corden goes around a grocery store describing a Weight Watchers (WW) program to different shoppers. Corden explains how the Personal Points program is particular to each customer, and on the screen, his name is displayed alongside the weight he has lost -28lbs (WW, n.d.). He also explains how avocado helps the skin and the body. In the end, the commercial asks viewers to join the program for 50% off.
The fallacy of reasoning in the commercial is an appeal to authority, which means a claim or an argument is perceived to be true because an authority believes it to be true. In this case, Corden is the authority primarily because he has lost 28 pounds under the program. However, this should not allow us to believe that the program is particular to each customer and that avocado helps the skin and the body. It is also important to note that Corden is an actor and not actually an expert in weight loss, which further discredits the commercial’s arguments.
The commercial did not appeal to me, and if I was a potential customer of weight loss programs, I would not consider joining it because it does not seem very genuine. I think the commercial targeted Corden fans and not necessarily individuals who are concerned about watching their weight. In addition, as an actor and television host, Corden did not seem to be the right person to influence the sales of a weight loss program. I think the company ought to have considered professionals in the health care industry wh...
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