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Essay Available:
Pages:
1 page/≈275 words
Sources:
1 Source
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.96
Topic:

An Under Armour Advertisement

Essay Instructions:

Purpose

This activity aims to help develop talking points about the advantages and challenges of advertising in the digital age.

Tasks

1) Based on our in-class discussion, Chapter 9 in your textbook (optional) and your personal observations, name ONE advertisement on digital media that has impressed you. Describe how you saw it, what was it like, and include an image or URL if you can. Explain why you liked it (10 points) 

2) Based on our in-class discussion, Chapter 9 in your textbook (optional) and your personal observations, name ONE challenge the advertising industry is facing in the digital age.  Describe a concrete example and explain why it was inappropriate, annoying, and/or terrible. (10 points)

3) If you were the head of an advertising agency these days, how would you advise your employees to be mindful about the pros and cons of advertising and PR while generating profit for your company in the digital age? (5 points)

Essay Sample Content Preview:
Worksheet Author Name Institution Affiliation While surfing the internet, I came across an Under Armour advertisement which impressed me a lot. I think that this is the most impressive and engaging “I Will What I Want” campaign. It features women who have accomplished something special through their hard work and dedication. I like the color combination of this advertisement as well as the message conveyed: physical work is always needed to ensure success in all walks of life. This ad inspired me and can inspire people who believe in hard work and are ready to face challenges to meet their particular goals. Under Armour has made the wise use of a female body to make people remember their brand for long. She can be seen standing confidently and has wild expressions on her face. The advertising industry is facing a large number of challenges in the digital world, but the most significant challenge is the compromise on quality (Johansson, 20...
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