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3 pages/β‰ˆ825 words
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APA
Subject:
Communications & Media
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Essay
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English (U.S.)
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Topic:

Pantene Target Market

Essay Instructions:

My product is Pantene Shampoo
Consumer Analysis: Use trade journals and marketing research reports to determine the target consumers for your product. You should discuss both the demographics and psychographics of the target consumers and how the target consumers of your product may have changed over time. You are expected to use the Miami Library marketing databases (Here is the link: https://libguides(dot)lib(dot)miamioh(dot)edu/mkt (Link to an external website.) ) and find actual characteristic about the target consumers, their lifestyles, values and so on.
Demographics: race, gender, age, education, income, class, etc. (Given that all products want to be flexible and inclusive, make sure to talk about how these brands target particular kind of consumers but also flexible enough so that these brands can broaden their consumer base and manage the differences)--
Psychographics: the lifestyle, value, preference, etc.
Advertisers and their agencies often openly discuss their target consumers on their websites and in trade journals. There are often differences between the conceptualized audiences and actual audiences. You can talk about both actual consumers and the perceived consumers.
As the last resort, you can also determine the target consumers by looking at advertising images, messages and outlets. You should do this only when you exhaust all other channels.
Suggested Essay Structure:
Title
Consumer Analysis
Demographics
Psychographics
Change of consumer profile over time
Discussion and conclusion
Reference/sources

Essay Sample Content Preview:

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Determining target consumers Pantene shampoo
About the company
Pantene is a swiss created American company that manufactures beauty products. Europe Hoffmann-La Roche of Switzerland first created the company. However, the company was later purchased by Procter and Gamble in 1985. The main objective of the Company was to manufacture beauty products for hair care. One of the products of the Pantene Company is the Pantene pro-vitamin shampoo which is used for hair care. The company has since grown because of the proper research on the target market.
Market Analysis
Marketing analysis entails assessment a large number of activities in the market to find the target population for the product. Research analysis may be done in research and development, support, advertisements, and product promotion. This is done by carrying a preliminary visit in a wide area for the product, for instance, Pantene shampoo. Demographic segmentation may be used in doing the analysis, this includes assessing, age, gender, race, education, income, class, values, and preferences for Pantene shampoo (Gillespie, 2015). 
Demographics
Some demographic factors used in determining consumer targets are discussed below.
Age is one of the important aspects that Pantene Shampoo has used to determine its consumers. Pantene shampoo is used by a greater number of people who are of different ages. However, most of its consumers are young adults aged 18-35 years since they are open to new experiences and like shopping. This population forms the majority of shoppers who desire a good experiences. The producers of Pantene shampoo can benefit from marketing because of the general consumption of Pantene shampoo by customers. This gives them an advantage over other producers of shampoo (Deepak & Jeyakumar,2019). 
Another factor that Pantene shampoo producers have considered is the gender of its consumers. Both females and males use the product but women are more interested and curious compared to their male counterparts. Pantene shampoo has a distinct design and natural consciousness which attracts the attention of women. The usage of females has a direct effect on males. In most households, females do shopping and males are compelled to use what has been bought.
The income level, level of education and class are also some of the important factors that should be considered when determining the target market plays a great role in identifying the target customers. Since the employed population spends more hours in their offices and others take work home decreasing the time they can have leisure. Also, the business people traveling for business have limited time and space to carry large luggage. They need shampo...
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