Coca Cola's Social Contribution: Fighting Obesity for Children

COCA-COLA – FIGHTING OBESITY FOR CHILDREN: A SOCIAL CONTRIBUTION
Fighting obesity for our children and a healthy America
Coca-Cola is one of the beloved brands in the food and beverage industry worldwide. Our vision is to “craft the brands and choice of drinks that people love, to refresh them in body & spirit, and done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.” We exist to refresh the world by making a credible difference in the lifestyles and consumption of our customers. Pathare (2021) published research indicated that Coca-Cola and other food and beverage brands contribute immensely to obesity in children. The sugar content in our product line is causing pre-mature obesity by disturbing glucose levels in the child’s metabolism. Coca-Cola is a socially and environmentally responsible brand. We make profits by sharing happiness among our customers instead of causing health and well-being imbalances. As a result, Coca-Cola intends to fight obesity for our younger customer segment. Coca-Cola announces that children below 13 years of age are not included in the customer portfolio. Coca-Cola would not indulge in commercial activities that could potentially trigger the consumption of soda beverages in children.
Our Chief Marketing Officer (CMO), Manolo Arroyo, leads the campaign upfront to reach customers massively. In a recent tweet, Arroyo said, “Hello Coke Family, we are concerned about rising obesity among children recently and want to make a difference through continuous efforts. We aim to revise our campaign and ensure that parents would divert child’s consumption towards juices, water, and other beverages.” Since we intend to share happiness, Arroyo’s tweet indicates that customers below 13 years are not excluded or ignored by Coca-Cola and Coke Family. Instead, our young and enthusiastic customers are diverted to other exciting beverages offered in the product portfolio. Arroyo’s tweet communicates that a child’s well-being is more important than profit. Hence, we do not allow customers to consume products that trigger obesity.
In recent times, sugar-sweetened beverages (SSBs) are accused of causing disruptions in the health and well-bei...