Obesity as a Rising Health Challenge among Children

Topic 5 - Pitch Letter Content Template
Completing the template, by answering the questions, will help you organize your information before drafting your letter. When you create your pitch letter draft, it should be approximately 300 words. Your completed draft will be due in Topic 7.
What is the most eye/ear catching information about what is happening?

Obesity is a rising health challenge among children, and soda beverage brands are accused of building unhealthy consumption habits. Coca-cola would respond by revising its marketing campaign, which will exclude children below 13 years of age as an SRM response.

Why would viewers/readers care about this event?

Parents and caregivers are the prime viewers/readers of the campaign. Obesity in children is proliferating, concerning parents and caregivers collectively towards the wellbeing and child’s consumption pattern.

How does this apply to the local community?

The local community would see that the campaign is directing children towards healthy beverages offered by Coca-cola, which would control obesity in the long run and mitigate reported cases of unhealthy consumption practices.

What should the journalist expect to see?

The journalist could expect to see the positive engagement of viewers and target audiences from different age groups. The campaign is designed for parents and caregivers; however, the Coca-cola family is enthusiastic about making a positive change in society.

What should the journalist expect to hear?