Campaign Artifact: Be Smart, Eat Smart

You will create an artifact (i.e. a poster, handout, Instagram ad, billboard, etc) of a hypothetical campaign on a specific topic in which you have personal interest with the intent on changing a specific behavior. I would suggest thinking about the specific target audience, messages, channels, public policies, and possible theoretical frameworks we have discussed in this class when planning your artifact. For example, communication practitioners:
Partition a target audience into segments with different sets of knowledge, attitudes, and skills and thus different orientations toward a specific behavior. For instance, a campaign might segment adults into those who are not considering recycling, those who are considering, and those who are already recycling.
Develop a message to persuade a specific target audience to enact or not enact a specific behavior. For example, a social norms message might try to discourage binge drinking among college students.
Disseminate a message through a channel. Examples of channels include television and interpersonal networks.
Rely on a public policy that supports the desired behavior. For example, the U.S. tax code imposes a fine on adults who withdraw money from an individual retirement account or IRA prematurely.
After you have created your artifact include a small discussion regarding your thought process as to how and why you made the choices you did and what implications you think this would have if this were a real campaign. Also include how you would measure the campaigns success after the campaign were completed if it were real.
This item is hypothetical but should display the use of theory to help change behavior. If possible, try and have some fun with this assignment. It does not have to be perfect but provide enough detail so I can understand what the artifact represents. Here are a few suggestions on how to approach this assignment:
Ensure that you take an opportunity to review the assignment guidance, the grading rubric, and the example found on Blackboard. This will assist you in understanding what is expected of you and help you refine your submission.
Remember, you can create any type of artifact you desire, but it should be clear how the artifact addresses your audience and how it integrates theory in its design/messaging.
Please take some time to define your audience. Very seldom do successful campaigns target all adults, or all youth. Individuals of different ages, races/ethnicities, geographic locations, etc. have different motivations, attitudes and perspectives on a behavior. These audiences also have different tastes in media. Please define and understand who your audience is based on relevant demographic characteristics. You can accomplish this by doing research. This is a critical element of the assignment.
Your decisions should be grounded in peer-reviewed research. You should not assume to know what attitudes or beliefs your audience have. You should use research to identify this information. This research should be recent (within 10 years) and the subjects of the studies should reflect the characteristics of your audience (similar age, race/ethnicity, culture, geography etc.). Additionally, ensure that your research is directly related to the behavior you are seeking to change, and not a related issue.
Please remember to utilize the proper APA format for the assignment. I use the APA guide (7th Edition) when grading papers, so please use other sources sparingly unless you’ve determined that they fully reflect the updated APA format.