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APA
Subject:
Communications & Media
Type:
Essay
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English (U.S.)
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Topic:

Analysis on Using Persuasive Communication

Essay Instructions:

Introduce yourself by telling the class about your experience using persuasive communication. What are you studying ( im studying psychology in applied behavior analysis)and how do you imagine you will use persuasive writing in your career?
Describe an example of effective persuasive communication that you have encountered and identify the different parts of the rhetorical situation. Who was the speaker or writer and who was the target audience? What was the purpose of the argument? What setting did the argument take place in and how might the communication have changed if it were in a different context? How does this example illustrate the qualities of effective persuasive communication from the reading this week?
Wrap up your post with at least one open-ended question for your classmates to consider as they help you dig deeper into the ideas you shared this week.
REFERENCE THE READING:
Refer to and credit the unit reading concepts to help validate your ideas and give you practice with using and crediting source information. When you refer to concepts from the unit’s reading, be sure to use a signal phrase like “According to . . . [name of reading].” If you are directly quoting the reading or another source, be sure to use quotation marks and cite the source using proper APA in-text citations and full references. See the Purdue Global Writing Center’s Using Sources for resources on APA citation formatting.

Essay Sample Content Preview:

Persuasive communication
Student’s Name
Institutional Affiliation
Instructor’s Name
Course Full Title
Due Date
Persuasive Communication
Introduction
My experience using persuasive communication has been quite enlightening as well as interesting. I have encountered persuasive language in daily advertisements on media, business undertakings while purchasing, and various campaigns. In my study area, which is Psychology in Applied Behavior Analysis, persuasive writing will be essential in my career when encouraging desired behavioral and attitude change among my clients. This paper will analyze a persuasive communication context together with its effectiveness.
Persuasive Communication Case Study
Advertisement is the leading persuasive communication context. I encountered an advertisement concerning food on social media by Burger King Restaurant (The Eater, 2017). The advertising method was not the usually crafted message to customers to purchase their product. Instead, a creative approach of promoting people’s tweets with complaints concerning their direct competitor, Wendy's, was used. Wendy's Food Company had gotten rid of spicy nuggets; hence, customers expressed their sadness and desperation for the product on Twitter. Burger King promoted most of the complainants’ tweets, seizing the opportunity to market their company. Promoted tweets are a method for companies to advertise their products without noting the defects of others (Valenzuela, Piña & Ramírez, 2017). Spicy nuggets were later added to Burger King's menu, and the drastic customer demand for the nuggets was quite noticeable (The Eater, 2017). Hence, the relatively silent but powerful persuasive approach was highly effective.
Rhetoric was applied in the mentioned context fr...
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