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5 pages/≈1375 words
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Check Instructions
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
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Topic:

Final Essay The Future of Multimedia Communications & Media Essay

Essay Instructions:

We began this course with a question: we viewed a "professional cat video" from YouTube and asked whether this everyday example of Multimedia art should be understood primarily as something "new" or rather as something "old". The purpose of approaching our initial "critique" with this question in mind was to highlight how multimedia pieces inevitably draw on various traditions/disciplines of making with long histories, while also using those traditions/disciplines in new ways. We returned to this idea of "remediation" throughout the course, sometimes implicitly, in the form of discussion or critique that highlighted the influence of different and "older" forms on something.
Now, at the end of this course, your task for the final exam is to write a short essay (5 double-spaced pages) that presents an imaginative yet grounded answer to the following questions: What will Multimedia art and communications be like ten years from now? How will the formats and genres of our present time continue to operate in that future? What aspects of our current Multimedia landscape will not be strongly present in that future landscape? What will that mean for the people who make the Multimedia of the future? What will that mean for those who "consume" the Multimedia of the future?
In writing this essay, you must support your vision of Multimedia's future (in part) with ideas explored throughout the lectures and tutorials of this course. You are strongly encouraged to include the critique/analysis of one or more specific works in your essay (for example, imagining a specific work from our own time or earlier as a key precedent to the work of the future). You are also encouraged to draw - critically and with proper academic citation wherever appropriate - on additional reference materials, such as academic, expert, and community commentary on Multimedia forms and technologies.
Have fun, and we (Dr. 0, Alejandro, Alex, Hannah, J., Renata, and Stephen) look forward to reading your (strongly grounded) predictions of the future!
Further Notes/Requirements:
1. This work must be solely your own independent effort. Collaboration with others on this essay is prohibited, with one single exception: you may ask questions, share ideas, promising sources, etc in the Avenue discussion forum where all members of the class can see the discussion (more about this below). The actual writing of the essay must be done by yourself, working alone, and you must not share the essay with others, nor can any other individual give you proofreading or writing assistance (automatic proofreading/grammar tools are okay, though).
2. It is strongly recommended that you review McMaster's academic integrity policy - it is your responsibility to understand what constitutes academic dishonesty. Link: https://secretariat.mcmaster.ca/app/uploads/Academic-lntegrity-Policy-l-l.pdf
3. Further to the previous notes, please be aware that in marking the exams we will be taking multiple measures to detect plagiarism and inappropriate collaboration.
4. "5 double-spaced pages" means 5 double-spaced pages with a standard 12 pt font (eg. Times New Roman or Arial), no extra spaces between paragraphs, no margins greater than 1 inch or less than 3/4 inch, and exactly double-spaced lines (not more or less than double-spaced). Please do NOT include a title page, contents, headers, footers, or page numbers. Please DO include your name in the document, on the first page.
5. Submit your essay in PDF format only, to this Avenue submission folder, before the deadline. You are strongly encouraged to submit well ahead of the deadline wherever possible.
6. Citations should be in АРА format, with a bibliography. The bibliography does not count as part of the 5 pages. Note that the emphasis in the questions above is on your ideas and understanding - it would be perfectly normal for references to other work to be relatively few in number and thus for bibliographies to be relatively short. However, when you do refer to the specific scholarly work of others - you MUST cite it and include it in your bibliography. Here is a basic resource for API citation format (you can find others as well):
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/in_text_citations_the_basics.html
7. These essays will be assigned a numeric grade according to the standard McMaster grading scale. As this is an exam, no feedback beyond the numeric grade will be provided.
8. DO continue to follow the discussion in the Avenue general discussion forum, which may include clarifications, questions, promising scholarly/community sources, etc. Please note that the discussion forum will close at 11:59 PM the day before the exam is due, so any questions or requests for clarification about the exam must be asked at the very latest the day before the exam is due. Please also note that, while you may contact Dr. 0 privately by email after that, he will be unable to offer assistance with the exam on the day the exam is due.
9. Do NOT contact the teaching assistants with questions about your exam. The only place where questions about the exam can be asked is the Avenue discussion forum. After the exam, the only place questions can be asked is by email to Dr. 0.
10. Pro tip: start early - do small bits at a time - leave several days to go back and rewrite/improve, in several passes.

Essay Sample Content Preview:

Running head: THE FUTURE OF MULTIMEDIA1
The Future of Multimedia
Student Name
College/University Affiliation
THE FUTURE OF MULTIMEDIA

2

The Future of Multimedia
I. Background
Typically, visual media makes for increased views, revenues and popularity. For decades, a conventional visual form, i.e. TV, has long dominated visual arts and communications mediated by a remote medium. This dominance, unchallenged for long, created viewership habits, industry interests and, not least, media messages designed specifically around and for TV. To gain access to TV has meant, until only a decade ago, exclusive viewership base probably in millions. In more recent decades, however, TV has increasingly been sidelined only to be overshadowed by a growing number of multimedia platforms, media and devices. Notably, web-and mobile-mediated platforms and media – including, primarily, video- and photo-sharing applications; social media platforms; and streaming services – have become a staple in visual media and communications production and consumption processes. The new multimedia platforms, applications and devices have, indeed, replaced a more conventional concept of visual arts and communications media. In contrast to, say, performance arts (one form of visual arts) exclusively experienced in physical settings (e.g. stage) and on TV, users, not just professional artists, could simply “perform” by creating and sharing multimedia productions consumed by millions globally. The explosion of streaming services, particularly in sports and news media, is, moreover, a second important development. Specifically, streaming services – and, for that matter, platforms – have revolutionized ways to broadcast live events not only in decentralized form but, probably more important, in making live events previously dismissed by major TV networks as not newsworthy.
THE FUTURE OF MULTIMEDIA

3

Today, multimedia is a powerful force cutting across different industries, geographies and viewership habits. The plethora of multimedia platforms, applications and devices now offering unlimited forms of content production, distribution and consumption. The current pace at which multimedia, in all forms and shapes, appear to develop holds much promise – and challenges – for a future defined less by central production and consumption modes and more by shareable experiences over a wide range of multimedia platforms, applications and devices. To put matters into proper context, a deeper discussion of multimedia future. This paper aims, accordingly, to offer insights into and projections about how multimedia, given current development patterns, is more likely to evolve along production and consumption lines by exploring possible future growth areas in different industries and geographies. II. Future Multimedia
Traditionally, multimedia is considered a “support” method. Take multimedia in classroom settings. For long, multimedia has been used in class as a support method, or tool, for (primary) instruction methods. To support an idea, so instructors have long been advised, use multimedia. The adoption of multimedia in classroom settings has, accordingly, been an activity seco...
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