Women’s Active – Lululemon & Athleta
Women’s Active – Lululemon & Athleta
• STORE NAME & TYPE OF RETAILER: Identify the retailer and the store format For example if they are a department store, specialty store, fast fashion, boutique, concept store, et.
• STORES SPECIALTY or FOCUS (General): What is the focus of the business? For example, men’s tailored clothes or jewelry for women. What does the store do well? What is the overall theme at this time?
• TARGET MARKET(General): Who is the intended target market/customer, by gender, age, and income level? Does the product and pricing observed in the stores reflect this?
• CHANNELS OF DISTRIBUTION/OMNI-CAPABILITES/CUSTOMER SERVICES (General): What are their retail channels of distribution? What methods do they offer consumers for access to product? For example, BOPIS, same day delivery, in store ordering, etc. What customer services are being offered?
• CUSTOMER EXPERIENCE/AMBIANCE (General): What do you see, smell, feel, and hear when you walk into the store? How are they staffed? Are there enough associates? Are their associates order-takers/register-ringers, or do they possess specialized knowledge and expertise? Are they focused on helping customers, or on other things?
• MARKETING (General): When you walk in the store, is there a compelling visual presentation? What's the critical message they are trying to communicate with the invitation? How do they communicate with their current customer and potential customer? What methods are being used to reinforce the customers experience in the store or online?
• MERCHANDISNG PROPERTIES (department specific): Do they carry name/national brands or only their own products (private labels)? What is the pricing strategy? Are they a price leader, commanding a premium price based on quality, cachet, customer service and shopping experience? Or are they matching price, competing on location, availability and ease of shopping? Or are they competing directly on price, on being the lowest price?
• FLOOR LAYOUT/VISUAL MERCHANDSING (department specific): What is the layout of the department? How is the product organized? What fixtures are being used? What looks like it is selling? What is on the markdown rack? Why? Hits and misses?
• Anything else want to add or observed.
By
[Student Name]
Course
Professor Name
Institution
Date
Athleta and Lululemon
The two stores are often confused to belong to one company due to the identical products they offer and also because both started in 1998. Lululemon is a specialty retail store that only sells products from the Lululemon brand while Athleta in owned by Gap Inc. who sell the brand’s products. Both Athleta and Lululemon are market leaders in products that consumers mostly sweat in when doing yoga and hence provide quality and comfortability (Hailey, 2022). The difference between the two companies is the target market whereby as Athleta have specialized on women products, Lululemon has diverse products for both men and women.
One of the main products that both Lululemon and Athleta have become leading players is women products and the intended target markets are female customers that are practicing yoga. There is no specific age gap for their products. Both Athleta and Lululemon provide high end products that are of high quality, the income level of the targeted market is medium to high income earners. The two companies have number of stores around the world where customers can walk in and purchase their items on the same day (Pow, 2022). They also have online platform where one can order for it to be delivered at their door step or use the ...
👀 Other Visitors are Viewing These APA Essay Samples:
- Business Plan for Medical Courier services12 pages/≈3300 words | 10 Sources | APA | Business & Marketing | Essay |
- Brand Crisis Analysis4 pages/≈1100 words | 3 Sources | APA | Business & Marketing | Essay |
- Motivation And Labor Relation Strategies2 pages/≈550 words | No Sources | APA | Business & Marketing | Essay |
- Variables in Descriptive Statistics1 page/≈275 words | 2 Sources | APA | Business & Marketing | Essay |
- Present Business Model Activity and Consumer Description1 page/≈275 words | 1 Source | APA | Business & Marketing | Essay |
- Minimizing Biases in Performance Evaluation at Expert Engineering2 pages/≈550 words | 3 Sources | APA | Business & Marketing | Essay |
- Haier's Internationalization Strategy and Haier's Management System4 pages/≈1100 words | APA | Business & Marketing | Essay |