Business Plan for Medical Courier services

XYZ Marketing Plan
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XYZ Marketing Plan
Executive Summary
Over the last two years, the world has experienced a massive global pandemic that has disrupted lives and economies. Efforts to adjust to a new normal have resulted in changes in lifestyles and the delivery of goods and services. As a result, many business opportunities have emerged, which has seen startups become increasingly lucrative. One of the industries where innovations and new opportunities have thrived is healthcare. Specifically, medical courier services have been on the rise due to the growing number of patients receiving care at home (AlAbbasi et al., 2021). The risks of lack of access to urgent care for COVID-19 may have triggered a sharp rise in medical delivery services as illustrated in the case of China (Zheng et al., 2021). A recent market report showed that the demand for same-day delivery and express delivery is steadily rising, which requires an expansion of the healthcare transport and logistics infrastructure ( Research and Markets, 2021). These trends are the basis for the business opportunity outlined in this business plan – a medical courier service. This business opportunity is also supported by the assumption that the end of COVID-19 will not diminish the demand for medical delivery services.
Service
The medical courier is a service that will be provided to a variety of clients, both individual and corporate. As a service, medial courier focuses on the delivery of medical products to users. The medical industry often operates on a 24/7 basis, which means that products need to be delivered any time of the day and any day of the week (HHM, n.d.). The medical courier industry is rapidly growing, which presents opportunities for startups, especially small and medium enterprises (SMEs) that can offer the flexibility of services desired by most pharmaceuticals. Additionally, the growth is fueled by the fact that manufacturers often do not have their own couriers, which makes them reliant on third parties. The competition for clients means that most courier service providers are findings new niches and innovative ways to revolutionize the market. in most cases, the basic component of the service is that it requires a provider with a transport and logistics infrastructure. A vehicle and a driver, and the ability to pick up and drop off medical packages comprise the core structure of the service. Additionally, the medical express will differ from ordinary express since the medical express will have contracts with the health departments to handle the packages in safe and disinfected storage without mixing them with other goods.
Medical couriers tend to offer a diversified portfolio of services, most of which are in high demand. Examples include STAT delivery, shipment tracking, same-day delivery, and express delivery. However, it is also important to acknowledge that clinics and hospitals tend to have their own courier services since they carry more pharmaceutical products in-house. Even though projections indicate that these enterprises may monopolize the medical courier services, there are massive gaps and emerging markets that make medical courier services potentially lucr...