Present Business Model Activity and Consumer Description

Name:
Institution/Affiliation:
Date:
Business Model Activity
Consumer Description
* Our company brand, ‘Socks by Soks’, targets consumers from all walks of life, old, young, male and female.
* We are a non-profit making organization that specializes in custom socks production.
* Our idea is to help people in need by giving away two pairs to them for every one purchased pair. Though we target consumers from all walks of life, we have particular interest in targeting specific consumers like soccer mom, baby born etc.
Market Description
* Our long-term plan is to claim the largest market share.
* We expect to face stiff competition from other established companies like Macy department stores among others. We would however, like to introduce unique products that mirror the clientele preferences and expectations to enable us reach a wider market despite the competition...