SWOT Analysis, Operational Management, and Healthcare

SWOT Analysis, Operational Management, and Healthcare
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SWOT Analysis, Operational Management, and Healthcare
SWOT, an acronym for strengths, weaknesses, opportunities, and threats, is an analytic tool used by business strategists to describe and evaluate the particular elements represented in the acronym and their potential impact on the organization’s strategic objective (Wheelen et al., 2017). From a healthcare perspective, SWOT analysis is a useful tool in arming the management with a clear distinction of the different metrics that directly or indirectly impact health outcomes. The healthcare industry is full of uncertainties and is prone to dramatic changes that can lead to catastrophes in human health. Also, myriad opportunities are waiting to be tapped into the healthcare industry. SWOT analysis tool enables healthcare management to anticipate the uncertainties, possible changes, and opportunities that directly or indirectly impact patients or health outcomes, thus improving healthcare. Besides, employing SWOT in healthcare offers an opportunity for healthcare professionals to make their professional contribution to the development and management of the industry, further improving health outcomes (Benzaghta et al., 2021).
The need to make management in every industry sector as efficient as possible and bridge the gap in quality assurance and improvement with the traditional management models has led to the emergence of new management frameworks that heavily emphasize quality assurance. Total Quality Management (TQM) and Continuous Quality Improvement (CQI) are the two most common quality management models available for all industry sectors. TQM is a management model that aims at instilling an organizational culture characterized by discipline, quality improvement, and customer-oriented service delivery among all the stakeholders in an organization. On the other hand, CQI subscribes to the school of thought that a process or system is bound to undergo some improvement in the course of its existence, and the model seeks to improve these processes and services through disciplined inquiry continually. TQM seeks to improve the organization as a whole: people, services, processes, and its environment (Pambreni et al., 2019). Although both TQM and CQI address ...