SWOT Analysis: Epic and Riot Games

Mobalytics Section 3 and 4
Student’s Name
Institution
Course
Professor’s Name
Date
Section 3 Deep Dive Analysis
Riot Games
SWOT
Strengths
Riot Games has popular video games and franchises such as League of Legends
There is a loyal customer base and expanding.
Riot Games produces new content for various games.

Weaknesses
Overreliance on a few games and franchises

Opportunities
The company can improve engagement with fans and create awareness among the target customer.
Working with developers will promote growth and target the core audience
The developers to integrate fun animations as some of the new product features

Threats
Increased malicious attacks on the company’s site esports
Regulations

Riot Games’ League of Legends is one of the most popular videos and mobile games and riot Games has focused on marketing the franchise to the loyal customer base and expanding. There has been new content for the game through mobile and card games even as Riot Games is over reliant on a few games. When introducing new games, the company has emphasized high engagement of the fans to create awareness among the target customer. Developers are crucial to the success of the games as they create products that are engaging and unique. Riot Games encourages, the developers to integrate fun animations and working closely with developers has been crucial to creating new content and product features. Furthermore, the developers are encouraged to surprise the core audience as the loyal fan base appreciates the improvement and engaging content. There is a focus on building and maintaining a loyal fan base that has inspired Riot Games to tell humanizing stories and this is part of the marketing strategy s to relate to the players on a personal level. Nonetheless, there are increased malicious attacks on esports companies, including distributed denial-of-service (DDoS) attacks that disrupt services. Regulations are also hampering growth and will increase costs.
Epic Games
SWOT
Strengths
Epic Games as developed and created popular games such as Fortnite a popular battle royale There is strong customer loyalty
There is revenue growth and expansion of the revenue stream

Weaknesses
Cheating in games is still a problem
A limited infrastructure yet there is high demand for games

Opportunities
Expanding the range of products and promoting to different markets will promote growth
Partnership with esports companies to popularize the game will expand reach
The company needs to reach a wider audience in the Twitch and stream platforms

Threats
There is fragmented fan base and this may limit growth and growing competition

Epic Games is the developer of Fortnite a popular battle royale game. One of the company’s main strengths is customer loyalty and Fortnite has a loyal fan base and with new releases, the company has built a larger customer base. Nonetheless, there are still instances of cheating as the games grow in popularity and there is more intense competition. This is further complicated by there being a limited infrastructure at a time when there is a growing demand for the company’s produ...