Riot Game Presentation

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Riot Game Presentation
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Summary
Riot Games is a video game developer and publisher of different team-based strategy games. The company has used various marketing strategies to reach gamers and gaming fans. The company’s background, social media strategy, the creatives and influencer marketing are evaluated.
I. Background and context 
* Riot Games is a video game developer and publisher with team-based strategy games such as the League of Legends (LOL) and Valorant.
* Riot Games focused on providing creative and unique games and the main target market is gamers from 14 years to middle-aged.
* Valorant has both PC and mobile version and is increasingly targeting gamers who access the game through mobile devices.
* Valorant is a video game with tactical first-person shooters like Counter Strike, but the characters have different abilities that influence their approach of playing.
II. Social media strategy
* The social media platforms facilitate player engagement with the gamer audience,
* Riot Games launches games across different social media platforms and there there is YouTube page with product features.
* There is also engagement with the games across th...