Strategy Planning and Formulation Thread: Management 499

Strategy Planning and Formulation Thread: Management 499
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Companies can pursue a lot of different strategies for dealing with a particular problem. During strategy formulation and planning, competing strategies are often considered and an attempt is made to identify the optimal mix of strategies. Let’s discuss some of the technology and marketing strategies of the major cell phone manufacturers. What are some strategies that have been helpful in making some companies (Like Apple and Samsung) more successful than others? 
Cell phone manufacturers have increasingly focused on catering to the needs of the niche market. Samsung and Apple marketing strategies seek to highlight the value propositions of the products to the customers. The Apple products are premium, Samsung products are considered versatile, and the success of Apple and Samsung is based on the value proposition about prestige and versatility respectively. The marketing strategies then reinforce the notion about how the companies’ products and potential customers become aware about how the companies differentiate themselves. The marketing strategies then align the marketing and advertising efforts with the needs of the target customers.
The cell phone manufactures have also leveraged innovativeness to remain competitive over competitors in the Smartphone market. The two companies regularly manufacturer new versi...