Advertising. Create a journal of advertisements. Marketing Essay

Critique of AdvertsNameInstitutional AffiliationDate
Critique of Adverts
1
IKEA
Recipes for Delicious Kitchens (2015)
/watch?v=HGbr3TPYwjE
This is one of the best television ads by Ikea, and it was produced in 2015. The television advert is one of its kind, and it has featured various aspects that make it stand out from the other ads. It is one of the most creative kitchen ads that has been created, and it plays a great role in showcasing the various kitchen tools that the company makes. At first, when you look at the ad, you will see that everything that happens in the advert happens in a clear and sequential manner and you will begin to wonder the type of software that were used in editing the video. At a certain point, the video reads that one should not try it at home when they take up the bulbs which represent the eggs and then break them. I enjoyed watching the advert, and the intended message in the ad came out clear to the audience.
REI
REI OptOutside Jerry’s Office(2015)
/watch?v=sADm5MUoGxQ
I do think that this was one of the best disruptive marketing stunts that have been done by REI Company. In the ad, the CEO of REI announces that they will be closing all their stores on Black Friday so that they can allow people to spend their time outside for their wellbeing and their happiness. It was a disruptive marketing stunt given that REI is a major player in the retail industry. The idea was so disruptive since after the announcement most businesses closed down their businesses and began encouraging people to spend their time outside on black Friday enjoying themselves. The company even paid their employees to spend time outside away from the stores. At first the stunt papers negative but if you look at it closely, you will realize that it resonates with their brand. The company sells outdoor outfits such as clothing, footwear, and gears. These items are used when people are outdoor, and it is one of the reasons that they encouraged people to spend time outside. The company also lost some sales on Black Friday, but they made many sales before the Black Friday
2
Adeptus
ABORT THE THOUGHT
The above image ad was meant to encourage people to avoid abortion. The image resonates with the target audience, but I do think that the copy was not such well-made. The copy for the image reads ‘Abort the thought.’ I do think that the copy looks so obvious and they would have used a more persuasive tone to discourage people from engaging in abortion. However, the approach that has been used in the image appears to be more emotional since the image shows the baby in the ears of the women implying that people should take the life of the unborn baby before carrying out abortion. Overall, the image is so captivating, but when you read the headline copy, it will take longer for one to understand fully. Creativity was involved in the image, but it was not involved in the copy of the advert.
3
Indomie Nigeria
Indomie Instant Noodles TV Ad: Pidgin-Mama do good (2017)
/watch?v=rwSjs8MsjdM
This was one of the best Indomie ads in Nigeria. The ad has focused more on the aspect of Mama Do good, and as it starts, one cannot fail to notice that everything that comes out of Indomie Comp...