Primary Research: Survey Questions, Sample Size, Findings and Analyses

My group had to create a business plan so we came up with this idea: online clothing shopping called Shopify(we came up with this name) and what I need to do is this: Primary Research: Survey questions, sample size, findings summary, analyses, how info contributed to the Report.
I am gonna send the full document if it gets confusing, but the part that is needed to be done is under number 3, second bullet (It's in red): Primary Research: Survey questions, sample size, findings summary, analyses, how info contributed to the Report.

Business Model Canvas (BMC) – A Primer for Most

A feasibility study evaluates a business idea’s legal, technical, market and economic viability. However, for small businesses, the detail that it provides, is largely offset by the time, cost and effort required for its preparation.

A business model is a plan that describes how a company plans to earn profit. It identifies the products or services that the business plans to sell, whom it will sell to, and the expenses that it anticipates spending to generate sales.

The Business Model Canvas (BMC) is a strategic management tool that enables entrepreneurs to plan, develop and test a business idea. The BMC is superior to a feasibility study in terms of cost, speed and simplicity while setting the foundation for the development of a business plan. The BMC consists of nine building blocks that describe the business, as follows:

NB: Philip invites groups to arrange a 20-minute consultation with him, during which he provides preliminary feedback and advisement on advance drafts and/or questions (e.g., Survey design,  suggestions to enhance BMC Feasibility Report, etc.)  

The BMC enables entrepreneurs to …

• Determine viability of a small business idea cost-effectively and quickly, compared to a formal feasibility study


• Validate assumptions through primary research that are based on and integrated with secondary research


• Based on evaluation of data, modify initial assumptions (pivot) and retest for validity

The BMC lists key bullet points in nine building blocks on a one-page chart. Accompanying the BMC Chart is a 4-6 page Feasibility Study Report that describes the nine elements of a business, including information/data, which validates and supports assumptions. The report concludes with recommendations of accepting or rejecting the proposed idea or stating needed changes.  IMPORTANT: Must use in-text citations to support claims, assertions. If in doubt, please cite.

Requirements for Assignment #2

1. View Philip’s tutorial in the BMC/Feasibility Report Resources folder, access resources and create a BMC Chart and a BMC/Feasibility Report for your group’s business idea.


2. The BMC Chart graphically illustrates the nine building blocks of your business. Within each building block are bullet point descriptions of its elements (see the example shown for Nestlé Nespresso). Readers viewing the BMC Chart should intuitively understand the business and how the building blocks and their elements are inter-related.


3. The BMC/Feasibility Report describes details of the nine building blocks of your business (see the example of the narrative that describes details of the building blocks and their respective elements for Nestlé Nespresso).

• Describe tools used to validate assumptions of your idea (e.g., surveyed CS, researched secondary info sources)


• Primary Research: Survey questions, sample size, findings summary, analyses, how info contributed to the Report


• Secondary Research: Supports virtually all claims/statements in Report with academically acceptable sources using in-text citations and references (APA style)


• A 1-2 page Executive Summary and a 1-2 paragraph Conclusion & Recommendations bookend the Report

Suggested Format

References

Amarsy, N. (2015). Why and how organizations around the world apply the business model canvas. Strategyzer.com, Feb. 9, 2015. Retrieved from: https://www.strategyzer.com/blog/posts/2015/2/9/why-and-how-organizations-around-the-world-apply-the-business-model-canvas

Athuralia, A. (2019). The easy guide to business model canvas.  Creately.com, Nov. 7, 2019. Retrieved from: https://creately.com/blog/diagrams/business-model-canvas-explained/

Feldmann, L., Kaylor, B., & O'Neill, T. W. (2015). The business model canvas as a platform for business information literacy instruction. Reference Services Review. Retrieved from: https://staff.lib.msu.edu/oneillt/BMCplatform.pdf

Hesterman, S. (2016). The digital handshake: A group contract for authentic elearning in higher education. Journal of University Teaching & Learning Practice, 13(3), 6.

Osterwalder, A. (2013). A better way to think about your business model. Harvard Business Review, 6. Retrieved from: https://hbr.org/2013/05/a-better-way-to-think-about-yo

Cowan, A. (2014). The 20 Minute Business Plan: Business Model Canvas Made Easy. Retrieved from https://www.alexandercowan.com/business-model-canvas-templates/

Tuckman, B. W. (1965). Developmental sequence in small groups. Psychological bulletin, 63(6), 384.

Grading Rubric for BMC Feasibility Study (Report)