Marketing Roles Listing and Marketing Manager Role Description

Job Description
Student's Name
College/University
Course
Professor's Name
Due Date
Marketing Roles Listing and Marketing Manager Role Description
Various marketing-related roles are required for the project's success, including marketing manager, advertising specialist, content marketing specialist, and event coordinator. All the marketing individuals mentioned above relate to advertising, customer newsletter, and trade show deliverables expected in the project's marketing campaign. A marketing manager is one of the high-level roles in this campaign and will have different activities, supervision and supervision levels. The marketing manager will formulate and implement various marketing strategies towards promoting the upgraded product launch. The person holding this position is mandated to oversee and coordinate the formulation of all the marketing deliverables, such as advertising, trade show materials, and customer newsletter. Also, the marketing manager will conduct market research and analyze data to point out market factors such as target audience, trends, and competition. The marketing manager will manage the project's marketing budget and monitor the marketing campaign performance metrics. The role needs professionalism in market study and data analysis, robust strategic thinking, project management expertise, and excellent leadership and communication skills. Furthermore, the role requires the person holding it to have the ability to supervise and oversee a diverse team of marketing experts and coordinate with the project's external marketing agencies. The changing business environment requires marketing managers to understand how to use technologies like artificial intelligence to make strategic and key decisions (Eriksson et al., 2020).
Marketing Personnel Ethical and Legal Standards Expectations
The person assigned to the project's marketing role should adhere to the set industry and organization's ethical and legal standards in their practice. The marketing personnel should ensure compliance with the applicable laws and regulations by ensuring that the project's marketing activities and campaigns comply with the relevant industry's laws and regulations, like advertising standards, consumer protection laws, and data privacy. The marketing personnel should ensure truthfulness and accuracy by ensuring that the marketing communications and materials are not misleading through spreading fake and inaccurate information. Evidence should support and substantiate all the cl...