Benefit exercise Business & Marketing Coursework Paper

choose one product and describe it three features. Each feature contain three benefits.

BENEFITS WORKSHEET EXAMPLE

A feature is something that is consistent with a product whether or not it is sold or bought.  A benefit is what the customer gets or receives from buying the product.

“FEATURES TELL, BENEFITS SELL”

PRODUCT EXAMPLE:  a car

CAR       Feature # 1,    it comes in 15 different colors all for the same price   (which means that)

                                Benefit # 1,  we most likely have you the color you want

                                Benefit # 2,  you can personalize the car to meet your specific need

                                Benefit # 3,  you don’t have to shop at other dealers to find the color you like

               Feature # 2,   dealer offers low interest financing   (which means that)

                                  Benefit # 1,  you can afford a more expensive car

                                  Benefit # 2,  your monthly payments are low

                                  Benefit # 3,  you don’t have to take money out of the bank for monthly payments

                  Feature # 3,   the car has cruise control  (which means that)

                                    Benefit # 1,  you can rest your driving foot on long trips

                                    Benefit # 2,  you constantly keep the same speed on the highway

                                    Benefit # 3,  you save gas by driving at a consistent speed