International Strategy, Competencies, and Competitive Advantages

International Strategy, Competencies, and Competitive Advantages
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International Strategy, Competencies, and Competitive Advantages
Business models and marketing strategies change frequently based on their operating environment. For any enterprise to survive and grow, relevant and effective approaches favoring the organization must be employed for positive returns. In recent years, the world has experienced the Covid-19 pandemic that altered the normal way of operations.
Since the advent of the pandemic in 2019, international strategies have been put in place. Competencies have been handy for investors as they scrambled for the few opportunities they could grasp. Interestingly, some industries have seemingly grown despite the pandemic. For example, the fertilizer industry has recorded an increase in sales since 2019, and research predicts even more growth as the years advance despite the pandemic. The fertilizer industry is one among other industries that were presented with an opportunity to grow. As Ilinova et al. (2021) mention, they sight global immunity, which entails international strategy to cushion the industry from the Pandemic’s restrictions as the...