Weekly Readings Unit 3: Key Target Audiences. Coursework

Weekly Readings
Student’s Name
Institutional Affiliation
Weekly Readings
Unit 3: Key Target Audiences
1 Key Public Likes I have worked for
I have worked with two key publics: active public and latent public. Currently, I work in my hometown with an active public as a marketing assistant. We market basic products to the masses who are willing to help us marketing to other people. We engage in social activities where we directly engage in the public who willingly participate. Activities such as games actively involve the public, which makes the process interesting and enjoyable. The latent public I have worked with included cleaning the environment. The public did not understand the gravity of the problems they were facing by damping dirt in rivers and the environment. Therefore, we had to clean the dirt by ourselves.
2 Useful websites and tools
A useful website I found was the CIA fact book website, which was useful in getting information about the histories of different countries around the world. I also used google maps to locate places and interesting regions of the world. Below is a link of the website I accessed.
/library/publications/the-world-factbook/
3 Nations and cultures have you worked with
I have mainly worked with people from different countries and cultures. I have worked with people from Asia and Africa and each of them had their unique cultures. I saw many cultural similarities between the Asian and the African cultures that were astounding. Among the similarities is that both cultures had fans and ceremonial umbrellas that they used to showcase. The societies also shared masks and beads as part of their cultures. The two cultures also shared the colonial heritage and its residues. The members shared similar mindsets and eccentricities that were gained from their colonial past, among them being the duality of language. Both cultures also respect their elders and have a special connection to their ancestors, where their interactions center on manipulation of the natural phenomena. Both cultures believe in superstitions, including ghosts, black magic and other invisible supernatural powers. Prior to invasion by the colonialists, both cultures had different gods for different seasons and occurrences. There was a god for the rain and one for the sun. Finally, the two cultures share family values in terms of child rearing and parenting. They exhibited similar respect for the family structure and the family system operated on the same guidelines, where the man is the head. The gender roles were also similar, where women were responsible for house chores, while men were to look for food.
Unit 4: Media Relations
1 Approach to media relations
The approach to media varies based on the type of news to be relayed. Therefore, in dealing with the Print Media, the approach would be to provide as many details about the topic of coverage as possible because print media usually has enough space and time for interesting news. I would first identify the interesting aspects of the idea and present them to the media. The information should be able to fill most of the gaps and then allow them to edit and organize the article into a more presentable manner. On the contrary, the approach to tel...