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APA
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Business & Marketing
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Coursework
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English (U.S.)
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Topic:

Evaluating Tinder, Waze, and Hulu Elavator Pitches

Coursework Instructions:

Read, critique, & evaluate the following three Elevator Pitches, using the example elevator pitch rubric below. See if you're able to read each pitch in 60-seconds after a couple of practice reads.
1) Tinder Elevator Pitch Download Tinder Elevator Pitch
2) Waze Elevator Pitch Download Waze Elevator Pitch
3) Hulu Elevator Pitch

Coursework Sample Content Preview:

Evaluating Elevator Pitches
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date

Evaluating Elevator Pitches
Hulu Elevator Pitch
Example Elevator Pitch Rubric
Criteria Answer Pts
60-seconds or less? 1 pt
If ‘No’, which area, or areas of the pitch did you feel could be shortened? Can be read within 60 seconds 1
Opening: Attention Getter? 5 pts
If you rated a 4 or 5, what specifically did you find engaging about their opener? If you rated 3-0, what attention getter would you suggest the author use to improve their pitch? I rated it 4. Captures the reader’s attention by showing how Hulu is the best alternative for attending a movie theatre. 5
Background: System Explained? 5.0 pts
Paraphrase what you understood the purpose of the system to be. The purpose of the pitch was to encourage people to use online video streaming services, such as Hulu 5
Change: 5.0 pts
Is the change clear & understandable? Paraphrase what you understood the change of the system to be. Do you have any concerns/issues with the change? The change is clear. Individuals should embrace Hulu to watch their favorite movies at the comfort of their homes. 4
Simple: 5.0 pts
Understandable to any audience? No jargon?What background of audience was this pitch tailored to? Are any specific skills/tools required? Understand without jargon. Tailored for people across different ages and Hulu is the only online service required to stream movies. 4
Market: 5.0 pts
Is market size reported? Which source?What market did the author report? Is there a better/more appropriate market that you can think of? Hulu’s market share is reported. 4
Team 5.0 pts
Are team member & qualifications mentioned?How appropriate were there choice of team members? Can you suggest any additional persons who would work well? Team member mentioned to show the appropriateness of movie selection using efficient algorithms. 4
Final Comments:
One area of the pitch I truly enjoyed was: Users’ history can enable them to be recommended movies to watch, which reduces time wastage in scrolling and searching for movies. 
One possible area of the pitch that could use improvement was: Subscription fees of Hulu online streaming services should be included if any at all. 
Total Points: 31.0 pts 27
Waze Elevator Pitch
Example Elevator Pitch Rubric
Criteria Answer Pts
60-seconds or less? 1 pt
If ‘No’, which area, or areas of the pitch did you feel could be shortened? Less than 60 seconds 1
Opening: Attention Getter? 5 pts
If you rated a 4 or 5, what specifically did you find engaging about their opener? If you rated 3-0, what attention getter would you suggest the author use to improve their pitch? I rated it 5. It introduces ride sharing by showing the average rides of Uber per day. 5
Background: System Explained? 5.0 pts
Paraphrase what you unders...
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