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APA
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Communications & Media
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Case Study
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English (U.S.)
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Topic:

Research Methods: Qualitative, Quantitative, and Ethnographic

Case Study Instructions:

Please compare the research method used in previous readings: 1. Zarcadoolas et al. (2011) 2. Ruck et al. (2017). to the article for this week: Pickard (2017). Compare and contrast the information about the procedures and instruments in at least two of the earlier readings to the assigned reading for this week. Use the material you read and viewed about the differences between quantitative and qualitative procedures and instruments to ground your commentary.
You need to read Leavy, P. (2017) and Pyrczak, F. (2017).
Reading:
Ruck, K., Cooper, A., Hurley, A., Ashton, K., Lines, C., & Willson, A. (2017). Effective messages and media for employee health campaigns. Journal Of Communication In Healthcare, 10(3), 180-187. doi:10.1080/17538068.2017.1343173
Zarcadoolas et al. (2011). Health literacy at work to address overweight and obesity in adults: The development of the obesity action kit. Journal of Communication in Healthcare, 4(2), 88-101.
Pickard, V. (2017). A Social Democratic Vision of Media: Toward a Radical Pre-History of Public Broadcasting. Journal Of Radio & Audio Media, 24(2), 200-212. doi:10.1080/19376529.2017.1362853 – available thru CMMC
Leavy, P. (2017) Quantitative Research Design. Research Design : Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches (pp. 87-123). New York, NY: Guilford Publications. - ebook access thru Sheridan
Pyrczak, F. (2017). Evaluating Measures. Evaluating Research in Academic Journals: A Practical Guide to Realistic Evaluation (pp.77-90). London: Routledge. Ebsco ebook

Case Study Sample Content Preview:

Discussion 600
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Discussion 600
Zarcadoolas et al.’s (2011) “Health Literacy at Work to Address Overweight and Obesity in Adults: The Development of the Obesity Action Kit” uses a qualitative and ethnographic research method. Interviews were used to gather the information from the participants (Zarcadoolas et al., 2011). Based on lecture 2, quantitative research refers to the scientific and entails identifying numbers and variables, while qualitative research is based on understanding various things that happen in the real world through experience.
Ruck et al.’s (2017) “Effective Messages and Media for Employee Health Campaigns” applies both qualitative and quantitative data analysis techniques (Ruck et al., 2017). The study shows the significance of using internal communication channels and messages to improve workers’ engagement and improvements. In addition, Victor Pickard’s “A Social Democratic Vision of Media: Toward a Radical Pre-History of Public Broadcasting” uses a qualitative research method. The article focuses on the history of public media broadcasting to identify whether a market-driven system can provide all democratic society’s communication needs (Pickard, 2017).
The primary similarity between qualitative and quantitative research methods is that they effectively analyze the data and show researchers what they can do to improve the situation at hand. In particular, Patricia Leavy’s “...
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