Google's Business Culture and Dilemma in China Research (Case Study Sample)
Case Study 3: Google’s Dilemma in China
Case Studies: A case study is a published report about a person, group, or situation that has been studied over time. In this course, you will be presented with real life situations, which are to be analyzed and studied in order to gain a further understanding of their significance with regards to the course material.
Write a short 2 page essay addressing each of the case studies.
You will be graded on content and how well you understand the course material, reasoning and how well you amalgamate the material.
Proper grammar and mechanics is crucial and will be a part of your grade.
Google’s dilemma in China
Initially, Google did not make the right choice. Launching Google.cn and then censoring the search results was not the right decision because by doing so, Google betrayed its espoused ethical standards by disregarding the value of freedom of expression as well as information access.
Over time, Google’s rhetoric with regard to business, ethics and human rights has changed in that Google has shifted its rhetorical strategies as it has tried to address changing needs. In 2006, it decided to launch Google.cn in China and filter out its search results as per Chinese laws although this clearly compromised its mission. The company believed that it was better to filter out search results than being totally unable to offer Google search to the Chinese people. Eventually, it launched Google.com.hk in 2010 from where users in China can access uncensored information. This move demonstrated that it respected people’s freedom of expression as well as information access.
The perspective on ethics that form the foundation for the decisions reached by Google is that ‘You can make money without doing evil’. The company believes that acting in an ethical manner is a vital part of Goog...
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