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1 page/β‰ˆ275 words
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2 Sources
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APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
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Topic:

Discussion: Communication Research Method

Case Study Instructions:

Please identify the communication research method used for each of the 2 studies were read this week: (1) Cardwell, Williams, & Pyle (2017) and (2) Falkheimer et al. (2017). For each study, comment on whether you thought the method was appropriate for the research objectives or not. Make sure to tell us why you hold the opinions you do. Be specific by referring to the articles to support your point. If you don't feel the method was appropriate, feel free to suggest any other research methods that you feel may have better addressed the study's objectives.
Cardwell, L. A., Williams, S., & Pyle, A. (2017). Corporate public relations dynamics: Internal vs. external stakeholders and the role of the practitioner. Public Relations Review, 43(1), 152-162. doi:10.1016/j.pubrev.2016.11.004
Falkheimer, J., Heide, M., Nothhaft, H., Platen, S. v., Simonsson, C., & Andersson, R. (2017). Is Strategic Communication too important to be left to Communication Professionals?: Managers’ and coworkers’ attitudes towards strategic communication and communication professionals. Public Relations Review, 43(1), 91-101. doi:10.1016/j.pubrev.2016.10.011

Case Study Sample Content Preview:

Discussion: Communication Research Method
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Discussion: Communication Research Method
The study by Cardwell et al. (2017) used the qualitative communication research method. Specifically, the researchers observed and interviewed participants to understand corporate public relations (PR) practitioners' external relationship building. Through observations, the researchers watched PR practitioners in their natural environment and see how they build external relationships. Through interviews, the researchers were able to engage the PR practitioners in discussing their experiences and views on external public relationship building and the challenges they face. The qualitative method was appropriate for the research objectives because it allowed researchers to answer their research questions. For instance, they established that most PR practitioners consider building external relationships as an important part of their job (Cardwell et al., 2017). They also established that some of the challenges PR practitioners face include a lack of trust in journalists and high competition for other practitioners. They wanted to understand PR practitioners' experiences with externa...
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