Disney Analysis

The company I choose is Disney
Current Strategy
This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2)business strategies of the Walt Disney Company.
Mission:
The mission of Disney is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make them the world's premier entertainment company.
Business strategy:
To maintain the dominate status in the market, Disney keeps expending the business sections as well as purchasing other animation studios and media groups.
Media network: Media networks are a major part of Disney's business, including the company's television network, cable channels, related productions and distribution companies, as well as television stations Walt Disney Television and ESPN. With the influence of the covid-19 pandemic, Disney shifted its focus on developing video streaming service, whose users increase 84% during this period compared to 2019 (citation).
Film industry: Overall, Disney continuously purchase film and animation studio, which has operated Marvel, Disney studio, PIXAR, Twenty-First Century Fox and Lucas Film today. Therefore, they earn high competency in the film market. In order to better promote the film to target audience, Disney's strategy places its films front and center, with relying on a multitude of transmedia texts and paratexts to supplement its core narrtive (citation). These supplements contributes to the diversity of the audience group, which offers the marginalized audience with the sense of cultual identity.
Parks, experience, and products: In order to fulfill the licensing market, Disney launch products related to their character libraries, and put forward different strategies towards it. For better stimulate the consumption of entertainment park, Disney hopes leave tourists to stay more than one day. They offer ticket packages, including hotel, park ticket, fastpass and meal, fulfilling the basic need to enjoy the time in Disney land.
The following is the question that needed to be answered
Why you Feel it Will be Dominant in the Future –Consider the firm’s business model, how it is evolving and how changes in technology and consumer behaviour may impact its future success. Are their broad trends that might help drive future success? Be sure to explore how your company compares to its main competitors as well as its less direct/obvious competitors. Indicate where the company’s strategy is appropriate and where it is flawed. If possible, also add some rudimentary financial analysis.