Sign In
Not register? Register Now!
Essay Available:
Pages:
1 page/≈275 words
Sources:
3 Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.46
Topic:

How Media Impacts Framing

Case Study Instructions:

1.Kim writes that television is much more event oriented than newspapers and that television does not cover issues but tells stories. Using an example of your own choosing, what do you think about this idea that medium (tv, social media, written news accounts, etc.) impacts framing?
2. Think of a time when the choice to frame an issue or event ran counter to the objectives of those who framed it. Why did the framing backfire?What can public relations practitioners learn from that experience? (Good opportunity to draw on Waller & Conway here but you can choose from of this week’s readings.)
Resources:
Hallahan, K. (1999). Seven models of framing: Implications for public relations. Journal of Public Relations Research, 11(3), 205–242. This article outlines seven different types of framing at play in the co-creation of public relations messages.
(https://www-tandfonline-com(dot)proxy1(dot)library(dot)jhu(dot)edu/doi/abs/10.1207/s1532754xjprr1103_02)
Nicolini, K.M. & Steffes Hansen, S. (2018). Framing the Women’s March on Washington: Media coverage and Organizational Messaging Alignment. Public Relations Review 44: 1-10. Nicolini and Steffes explore the extent to which media frames about the Women's March on Washington reflected the organization's key messages and how news coverage supported or challenged those messages.
(https://www-sciencedirect-com(dot)proxy1(dot)library(dot)jhu(dot)edu/science/article/pii/S0363811117303521?via%3Dihub)
Kim, S-H, Carvalho, J. P., & Davis, A. G. (2010). Talking about poverty: News framing of who is responsible for causing and fixing the problem. Journalism & Mass Communication Quarterly, 8J 7(3/4), 563-581. In this study, the authors examine treatments of poverty by news media, seeking to identify differences in framing between TV and newspapers, between conservative and liberal outlets, and between coverage of poverty as a social problem versus as an individual problem.
(https://journals-sagepub-com(dot)proxy1(dot)library(dot)jhu(dot)edu/doi/10.1177/107769901008700308)
OR
Waller, R. L., & Conaway, R. N. (2011). Framing and counterframing the issue of corporate social responsibility: The communication strategies of Nikebiz.com. Journal of Business Communication, 48(1), 83-106. This research makes the case for frame analysis by examining the strategies used by Nike to repair its reputation through a corporate social responsibility campaign in the late 1990s following criticism for its use of sweatshop labor.
In addition, please watch the Theory-in-Practice Presentation(s) posted by this week’s presenters, which can be found under VoiceThread Course View on the left menu.
(https://journals-sagepub-com(dot)proxy1(dot)library(dot)jhu(dot)edu/doi/abs/10.1177/0021943610389752)
Please read all sources before completing the discussion. Thank you!

Case Study Sample Content Preview:

604 Week 4 Discussion
Student’s Name
Institution
Course
Professor’s Name
Date
604 Week 4 Discussion
Question 1
Media frames issues differently depending on the type of medium. Television is unique to all the media because it is more event-oriented than media like newspapers (Kim et al., 2010). TV tells stories instead of covering issues. In every event, television often does not store the happening for future reference like newspapers. For example, during political campaigns, televisions give one on one coverage of events that, when they pass, cannot be rewound unless when recorded on video or using the internet TV platforms like YouTube. In the same political event, a newspaper avails the information the next day for hard copies and instant but in permanent forms for online newspaper platforms. The way television airs the story about the campaign may take a different approach through camera movements and shots. A long camera shot can show that the event is not impactful. This is likely to make people downplay the impact even when the event achieved its intended...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

👀 Other Visitors are Viewing These APA Case Study Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now