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Communications & Media
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Case Study
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COVID-19 Policy Press Release. Communications & Media Case Study

Case Study Instructions:

Please write a press release on COVID-19.
You are a manager for a local business who is responsible for navigating the overwhelming stream of rapidly changing public health, economic, legislative, and social information related to COVID—19. You are responsible for creating inclusive, equitable policies and communicating them to the public.
Imagine a policy, procedure, or event plan change that would be necessary for a small business to make in response to the most recent credible news and recommendations related to COVID—19. Write a press release to communicate this change to the local news media so that it can be reported via digital, television, and print media.
Resources:
World Health Organization: https://www(dot)who(dot)int/emergencies/diseases/novel-coronavirus-2019
Center for Disease Control: https://www(dot)cdc(dot)gov/coronavirus/2019-ncov/index.html
Johns Hopkins Coronavirus Resource Center: https://coronavirus(dot)jhu(dot)edu

Case Study Sample Content Preview:

COVID-19 Policy press release
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PRESS RELEASE FROM: [your organization]
Contact: Date:
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COVID-19 Policy press release
Fulton at al. (2020) describes the coronavirus disease 2019 (Covid-19) as a respiratory illness spreading through contact with each other, one of whom is infected. The virus, which was first witnessed in Wuhan, China, has since spread to more than 200 other countries. The vaccine for this virus is not yet been discovered. That is why the Centers for Disease Control and Prevention (CDC) gave provisional solutions regarding this virus to prevent workplaces from exposure (Fulton, 2020). CDC advises that reducing the spread among employees, then ensuring business operations are healthy, and lastly, having a healthy work environment. Hence, based on these guidelines, we highly encourage social distancing and hygiene measures as one of the ways to control the spread of this new coronavirus
Following the given guidance, everybody working with us, especially those experiencing symptoms of Covid-19, to communicate with their supervisors regarding this. They are then required to stay at home. One should only report to work when they have been tested and confirmed to be well by healthcare providers. If in case you are well but have a sick family member, notify your supervisor soon enough. World Health Organization (2020) mentions that adults above 60 years or those having chronic medical conditions are at a high risk of suffering highly from the COVID-19. According to the requirements of the Center for Disease Control (CDC), employees will take assignments they can handle at home to avoid the risk of exposure to the covid-19 virus. During the quarantine period, if an employee tests positive for the covid-19 virus, they should inform their fellow employees of any possibility of exposure. The colleagues should isolate themselves to avoid any spread or contracting the virus. Social distancing is mandatory for such employees who might have gotten exposed to the virus.
Chen (2020) argues that reducing the spread of COVID-19 calls for the following practices. First, older employees with chronic illnesses to kindly avoid contact with anyone. If possible, stay at home and practice many hygienic measures, including often cleansing of your hands with soap. Disinfectants help when at work meetings or while traveling and cannot access soap and water. We encourage everyone to wash their hands regularly with soap and flowing water for about 20 seconds; however, if this is not available, ensure you use a hand ...
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