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1 page/≈275 words
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4 Sources
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APA
Subject:
Communications & Media
Type:
Case Study
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English (U.S.)
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Topic:

Gatekeeping, Media Logic, and Media Dependency Theories

Case Study Instructions:

1.What are the key differences between how each of this week’s theories view the relationships between messages, audiences and society?
2. What changes to the gatekeeping process have been brought about by the proliferation of digital and social media? How might future research account for what existing gatekeeping literature fails to consider given these changes?
Resources:
*DeIuliis, D. (2015). Gatekeeping theory from social fields to social networks. Communication Research Trends, 34(1), 4-23. This essay describes the intellectual origins of gatekeeping theory and traces the evolution of gatekeeping research from early academic questions to modern scholarly inquiry. You are encouraged to start this week’s readings here.
*Muddiman, A., & Stroud, N. J. (2017). News values, cognitive biases, and partisan incivility in comment sections. Journal of Communication, 67, 586–609. Examining incivility through a gatekeeping lens—and drawing on other theories, such as cognitive bias and social identity—the authors of this article analyze 9.6 million comments from The New York Times to identify how journalists and consumers engage with comments.
(https://academic-oup-com(dot)proxy1(dot)library(dot)jhu(dot)edu/joc/article/67/4/586/4642138)
*Burkey, B. (2019). Millennials at the back gates: How young adults’ digital news practices present a new media logic for news gathering and gatekeeping as user-oriented activities in a participatory news ecosystem. Media Practice and Education, 20(4), 303-318. This study hypothesizes the role of millennial news consumers as gatekeepers of online media, and offers insights about the motivations, perceptions and attitudes of millennials regarding their online news consumption.
(https://www-tandfonline-com(dot)proxy1(dot)library(dot)jhu(dot)edu/doi/full/10.1080/25741136.2018.1467681)
*Ho, S.S., Liao, Y. & Rosenthal, S. (2015). Applying the theory of planned behavior and media dependency theory: Predictors of public pro-environmental behavioral intentions in Singapore. Environmental Communication, 9(1), 77-99. Among other theories, this research draws on media dependency to examine predictors of whether adult Singaporeans will adopt pro-environmental behaviors.
(https://www-tandfonline-com(dot)proxy1(dot)library(dot)jhu(dot)edu/doi/full/10.1080/17524032.2014.932819)

Case Study Sample Content Preview:

Discussion
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Discussion
Question 1
We discussed three theories this week. They include gatekeeping, media logic, and media dependency theories. The three are related because they involve the media sharing information with their audience. However, they have distinct differences based on how they view the relationship between messages, audiences, and society. The gatekeeping theory focuses on deciding the most important message for society (DeIuliis, 2015). For example, with two events running simultaneously, one involving politics and the other education, a media firm must decide which to give live coverage at the expense of the other.
The media logic theory involves how a news story is packaged and delivered to the audience. How a news story is packaged, the images and other objects are packaged reinforce the message and determine how people decode it (Burkey, 2019). For example, a news firm can cover a story from a negative point of view, making the audience similarly judge the story. Media logic theory also involves how the audiences become gatekeepers in compiling and sharing events or stories on social media.
The media dependency theory explains how society depends on the media for information about certain events (Ho et al., 2015). For example, peop...
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