NCRCC: Teeing Up A New Strategic Direction

Teeing up a new strategic direction
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Introduction
Sampling is the process through which a unit is selected from a general population. The selected unit helps in generalizing the results back to the whole population from which it was chosen from. Proper sampling techniques and strategies are important in every study because they help in eliminating biasness and also help in getting the correct sample for a particular study. Effective questionnaires are also important in any research process.
A good questionnaire should be able to extract the required information from the respondents without difficulties. The Questions asked should be self-explanatory and unambiguous to the respondents. This paper examines the sampling strategy and questionnaires used by the McMahon group on behalf of the National Cash Register Country Club (NCRCC) in a study aimed at evaluating the strategic directions the club would take to increase its membership.
Q1. Describe the sampling strategy. How appropriate were the various sampling design decisions?
Sampling refers to the process through which a small section of the population is extracted to represent the entire group. Sampling is important in any given research because it is difficult to assess all the elements of a given population. The information or the observation made from the sample represents those of the general population. Additionally, the more the representative of a sample is the higher the accuracy of the results of the study (Alvi, 2016). In this case, the aim of NCRCC was to boost its membership by attracting new members especially younger families. However, the sample which was used by the McMahon Group was inappropriate to achieve this outcome.
Since the goals was to have younger members join the club, the researcher should have concentrated more on people under 46 years, also, since club targeted young families, there was a need to focus on the young couples with children. However, this did not happen since 78 percent of those the people surveyed did not have children. The type of sampling used in this study seems like it selected the participants randomly because it did not specifically target the required participants. More specific sampling techniques such as stratified sampling would have enabled the researcher to subdivide the population into groups, also known as strata and then choose the final participants from the sub-groups (Etikan & Bala, 2017). This approach would have effectively controlled the participating groups, thus facilitating the desired outcomes.
To have the membership of young families increase the s...