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Pages:
3 pages/≈825 words
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APA
Subject:
Business & Marketing
Type:
Case Study
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English (U.S.)
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MS Word
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Company Analysis: Business Policies & Strategy (Case Study Sample)

Instructions:
Please see the attachment word paper Assignment: Select a small or mid-cap firm you find interesting. Do some research on that firm…specifically, what is their industry, provide a brief corporate history, whom do they compete, what is their vision and mission….can you get a sense of their key objectives. How have they been performing…are they making money. Any recent strategic moves, e.g. an acquisition, re-structuring etc. Nothing too dramatic for this first assignment. COURSE SYLLABUS BUSINESS POLICIES & STRATEGY Course Description.......This is a capstone course that integrates the skills and knowledge attained through your pre-requisite and core business course work. This course is designed to provide students with insight into the strategic management process, and introduces students to the concepts of leadership, ethics and strategy implementation. The course will utilize a number of methods to accomplish the course objectives including formal lectures, group assignments, case study and a computer simulation aimed at ensuring each student leaves the class with an appreciation for the complexities of developing and executing a strategy. Learning Objectives......At the conclusion of this course, you will be able to: 1) Understand methods for developing an integrated business strategy and the elements of a strategic management process 2) Describe and understand how to evaluate the external macro environment as part of situational analysis 3) Understand the implications of how a business' resources, capabilities and value chain facilitate or deter a firm's ability to execute. 4) Understand the five generic business level strategy areas and recognize the value chain and organizational structures necessary to successfully implement that strategy. 5) Understand the role of cooperative strategies and mergers and acquisitions in the implementation of a strategy 6) Appreciate the role of leadership and building organizational capability to ensure sustained growth 7) Diagnose and analyze complex business situations and utilize the concepts and skills acquired during your previous course of study. 8) Project and develop a professional demeanor in classroom discussions and presentations, written examinations and case analysis. 9) Take a top management perspective in the evaluation of complex case studies, suggest and defend positions, apply management theory and recognize an organization and its issues as a total system. Text: The primary text for this class is bundled under the following - Strategic Management Concepts: Competitiveness and Globalization, 10th edition, Southwestern Publishing, Hitt, Ireland and Hoskisson ISBN: 978-1-133-495239 - Xanedu Digital Course Pack # 399773 (purchased directly from Xanedu) - Glo-Bus Business Simulation, Glo-Bus Download Code Card, 14th ed., ISBN # 978-0-078-112706; Thompson, Arthur A., Univ of Alabama (can be purchased on line via PayPal) - Suggested Outside Readings per Moodle - Porter, M. (1996 Nov/Dec) What Is Strategy? Harvard Business Review, 74 (2), 61-78, Retrieved from Business Source Complete database Assignment: Select a small or mid-cap firm you find interesting. Do some research on that firm…specifically, what is their industry, provide a brief corporate history, whom do they compete, what is their vision and mission….can you get a sense of their key objectives. How have they been performing…are they making money. Any recent strategic moves, e.g. an acquisition, re-structuring etc. Nothing too dramatic for this first assignment. source..
Content:
Company Analysis
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Date:
Company Analysis
Assignment:
Select a small or mid-cap firm you find interesting. Do some research on that firm…specifically, what is their industry, provide a brief corporate history, whom do they compete, what is their vision and mission….can you get a sense of their key objectives. How have they been performing…are they making money. Any recent strategic moves, e.g. an acquisition, re-structuring etc. Nothing too dramatic for this first assignment.
The selected mid-cap company is Gymboree Corporation, which is in the retail industry, specifically in the children’s apparel industry, and is listed at NASDAQ as GYMB. The corporation is headquatered in San-Fransisco, California and operates a chain of over 1200 specialty retail stores of children’s apparel in Canada, United States and Puerto Rico. Additionally, Gymboree has close to 500 Play and Music centers around the world and has expanded its franchises in more than 35 countries including Colombia, Saudi Arabia, India, China, Brazil and Dominican Republic (Wilson, 2006).
The history of Gymboree Corporation dates back from 1976 when it began with the Gymboree Play and Music concept. The company then entered the clothing business in 1986 when it first opened a chain of clothing stores known as Gymboree, and was focused on producing high-quality, unique infant and children’s apparel (Gymboree Corp., 2013). Since then, the company has been offering coordinating children’s apparel with sizes ranging from birth to age twelve. Gymboree had its Initial Public Offer (IPO) in March of 1993. The company has been reorganized a number of times and is currently incorporated under the nameplate Gym-Mark, Inc. Since 2002, the company has developed several other new retail concepts such as Janie and Jack in 2002, Janeville in 2004 but closed in 2006, Gymboree Outlet in 2005 and Crazy 8 in 2007 (Gymboree Corp., 2013).
Gymboree’s retail brands competitors mainly include several other established brands in the children’s apparel industry. At the national level, the competitive brands include GapKids, Old Navy, BabyGap, Children’s Place Retail Stores, Inc., as well as the discount department store chains such as Kohl’s, Target and Wal-Mart Stores. Janie and Jack, Crazy 8 and The Gymboree brands compete with mall department stores, local speciality children’s stores among other retail chains (Boccaccio, 2012). Moreover, non-retail methods of sales such as online and mail-order catalogs compete with the retail divisions of Gymboree for business. In addition, the company’s Play and Music segment also face competition, since the children’s fitness sector is mostly composed of franchised stores including The Little Gym. At the local level, other comp...
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