unit eight case study

Unit Eight Case Study Student: Professor: Course title: Date: Unit eight case study Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not? (275 word minimum answer plus one additional source no older than 5 years) The company has done a good job in communicating to its customers on its efforts to act ethically and responsibly. For instance, the company has done so by providing Corporate Social Responsibility (CSR) reports, which are transparent about Starbucks shortcomings and successes in the corporate responsibility space, and such CSR reports are available to all stakeholders including customers. The reporting has helped to build confidence and loyalty among Starbucks’ shareholders and customers whilst creating alignment within the firm (Starbucks Corporation, 2012). Moreover, it has communicated to its consumers through its corporate website. The Corporation has a commitment to offering the highest quality coffee, which is responsibly produced and ethically purchased. Through its responsible purchasing practice, the company invests in its suppliers, farmers and their communities. The consumers believe Starbucks is a responsible company, and that is why most of them have become loyal customers. Moreover, they believe Starbucks is a responsible company because it recycles its cups and is committed to green energy solutions, hence helping to preserve the environment and conserve trees. (Starbucks Corporation, 2012). In an effort to act ethically and responsibly, Starbucks has collaborated with Conservation International (CI) in order to ensure the coffee beans it purchases is of the highest quality, grown responsibly and traded ethically. The company works constantly with coffee farmers on responsible techniques for instance, using shade-growing methods and planting trees along rivers to help in preserving forest...