Analysis of an international sports brand. Nike Analysis

Nike Analysis
Name
Institutional Affiliation
Nike Analysis
Introduction
Nike is a renowned firm for its contribution to the growth of the entire sports industry. The organization has specialized in the manufacture of apparel and athletic shoes. Since its inception in 1972, Nike has continued to set standards in this market countering the impact of their competition each and every other moment (Locke, 2003). Nike came into being when two great visionaries came together and decided to merge their efforts. One of them was Bill Boweman and the other was Phil Knight who was a University of Oregon runner. They were convinced that they had the knack to be successful in the sports industry considering that their primary skillset centered on this sector (Buehler, 2018). They remained true to this vision and currently, the firm remains the global leader in innovative footwear, apparel, equipment, and athletic accessories. The company acknowledge the potential that lies in using social media to improve its brand. Also, their operating environment enables them to apply the services of sport celebrities in improving their sales revenues. Nike stands to be an exceptional firm that focuses on delivering the best sporting products athletes as well as fashion-oriented customers can use.
Presentation of the Sports Brand
Nike is a global corporation that has horned its reputation from providing sporting goods so that human beings can achieve their optimal potential. The company operates in about 170 countries employing close to 77,000 workers. Besides, the company’s portfolio consists of over a dozen brands, which are bound to serve major sports as well as consumer lifestyles. The scale of their services highlight that the firm provides thousands of commodities to millions of customers. The company and its management identify with the desire “To bring inspiration and innovation to every athlete in the world” as their vision statement. On the other hand, the mission statement is “do everything possible to expand human potential.” These statements remain grounded with the integration of precise core values, which include “inspiration, innovation, every athlete in the world, authentic, connected, and distinctive” (Smithson, 2019). Nike’s revenue stream has been on a rising trajectory for the previous half a decade. For instance, the company made $34.350, $36.397, and $39.117 billion dollars in 2017, 2018, and 2019 respectively (Nike, Inc., 2019). Chances are that financial returns this year might decrease because of the COVID-19 pandemic. In specificity, Nike targets athlete as their primary audience plus produces apparel that are fashionable and related to the market trend thereby appeasing consumers of such taste.
Analysis
Identity or Personality of the Sports Brand
Nike is built on the precept of innovation as well as the quest to become the best in this sector. This aspect has been ingrained into the company’s DNA where employees are committed to providing their customers with the best products available in the market. Phil Knight is credited for having instilled this sense of direction to the organization. It is this element that guarantees the business platform can meet...