Innovative Strategies of Booking.com

Innovative Strategies of Booking.com
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Innovative Strategies of Booking.com
Booking.com is the world's leader in the field of reservation of accommodation. Clients reserve rooms online (Booking.com, 2016). The company is owned and managed by Booking.com B.V., a subsidiary establishment of the Price Group (Booking.com, 2016). It approximated that daily over one million room nights are retained through Booking.com. The corporation serves both the leisure and business class populations. It is a global organization. Hence, its services can be found from one nation to the other. Booking.com was founded in 1996 in Amsterdam in the Netherlands. Today it has one hundred and seventy-six offices, in about seventy countries. It offers attractive prices for all types of products. The products it deals with range from an individual bed and breakfast to exclusive apartments and five-star rooms. It operates in two hundred and twenty-four states. Deals with nine hundred and thirty thousand, seven hundred and ninety-three products and it serve in roughly forty languages (Booking.com, 2016). It has more than 11,000 employees worldwide. In the United States, the company is propagating at a very high rate. It has over one thousand workforces and staff offices distributed all over the country. Moreover, it plans to increase them. It has signed a vast of hotels in U.S.
Company Profile
Mission and Vision: their mission is to offer business and leisure tourists, explorers, travelers and holidaymakers, accommodation services they book, budgets or they need; thus, making them appreciate as the world's most enjoyable places to stay (Booking.com, 2016). Booking.com's mission assertion holds that they formulate something better every day to reach many personalities. The company preferences and approaches live up to this vision because they provide a vast array of well-designed and efficient accommodation services that come at affordable prices. This ensures that these products can meet as many people as possible.
Their vision is to provide their clients the most available, accessible and cost friendly means of reserving an accommodation in all corners of the world (Booking.com, 2016). The customer team is devoted to serving the customers. Booking.com's vision talks of a community of professionals focusing on creating the required skills essential to building a better life daily for all the people accessing their products. The company declares that they have the capability to design and develop top-notch products that benefit everyone. Booking.com has a passion for the development or growth of the life at home with unique new products.
Booking.com's mission and vision reflect their marketing, products, and community programs. This is because they have a whole range of accommodation services. Their vision statement of ensuring that all their customers find whatever they desire is a reality. Their unique customer service that operates 24 hours ensures that consumers can reach them and get assistance at any time and from any location. The company offers its services at fair prices that each family feels contempt to seek their products. Moreover, their services are inclusive making them attractive to all peop...