Sawchyn Guitars: Can an Old Business Learn New Tricks (Case Study Sample)
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This is a written analysis. The paper has to be written on Canadian English.
The case should demonstrate an understanding of some important aspects of entrepreneurship and small business management, including identifying new opportunities for a business, analyzing potential outcomes and executing on an appropriate opportunity. The case also explores issues that may be encountered by sole business model in a situation where their resources are limited.
The word limit on this case has to be 1250 words, excluding exhibits.
Use the memorandum format and include the following major headings:
- Problem Statement
The case is available on pages 188-200 of "Strategic Management" textbook (Eleventh Canadian Edition,Paul W. Beamish, Ivey Business School, Western University).
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Sawchyn Guitars: Can an Old Business Learn New Tricks
According to Paul Beamish (2013), Sawchyn Guitars was founded in 1970 by Peter Sawchyn with the entityâ€™s area of specialization being on making handmade mandolins and guitars. Peter, the owner of the company had a passion on developing instruments in his early teenage years. Considering the fact that Peter had no formal knowledge in this field, he developed a strategy that primarily focused on the production of fewer quality instruments as compared to the production of more acoustic instruments. It was therefore determined that many musicians preferred Peters instruments as compared to his other competitors in the industry because of the quality of sound that was heard in his instruments.
Additionally, Peter also developed a skill in making mandolins which were not so popular but gained popularity as a result of the rise of the Celtic Tigers, a factor that saw the rise in demand for this product. This paper therefore seeks to analyze by Peter Sawchynâ€™s business with the aim of pointing out to some of the essential elements of entrepreneurship and small business management. The paper will also determine new opportunities for businesses through an analysis of the potential outcomes and the execution of the required approaches.
As determined by Paul Beamish (2013), Peter had initially worked on the business of making instruments in the second floor of his backyard. Considering the fact that there was a high demand in his products with some of the order from clients to repair some of the instruments, Peter was forced to find space to accommodate his business operations in a different location. As eluded in this case, Peter took a risk, a factor that saw this entrepreneur and his wife determine approaches of expanding this business with the aim of achieving their objectives. Peter got the support of his family members in opening a new office space that was well received by the clients. The companyâ€™s sales therefore increased with the business making huge sales from both the international and local musicians who made purchases of these products.
It is essential to determine the fact that Peter needs to clearly put more effort on his products and the market diversification approaches for these products. This approach would be an effective measure in solving the challenges that Peter and his business are facing. Through product and market segmentation, Peters Company will be in a position to explore different designs of the in...
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