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Essay Available:
Pages:
5 pages/≈1375 words
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Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 21.6
Topic:

AllStar Brand Medicine Group

Case Study Instructions:

The written report must not exceed five double-spaced pages (12-point type) with one-inch margins, excluding title page and appendix. 
“A successful firm will likely have a strategy that is well thought out and executed. Creating a sound strategy is the most important process your firm will undertake because your strategy is the framework for all decision-making and firm organization. The strategy should be a long-term vision for your firm that every member of your team can reference when making decisions and analyzing data. Strategy is defining segments served and creating a sustainable competitive advantage. It is your road map. It is where and how your firm chooses to compete. It is essential" (Interpretive.com, 2011). The paper should address the following elements:

Business definition: Who do you want to serve and why? Be sure to include customers/segments
to be targeted and customer needs satisfied. What is the rationale for these choices (e.g., segment attractiveness, market gaps, fit with resources, synergies)?
 Competitive advantage: What competitors will you complete against and how?
 Performance objectives: What are your firm’s performance goals (e.g., highest cumulative profit,
highest stock price, largest market share)?
 Key success factors: What is required of your firm to execute this strategy successfully (e.g., product development, outspend competition, first in market)?
In essence, your marketing strategy defines your team. How aggressive is its decision-making? How much risk is it comfortable with? Is it proactive or reactive to the marketplace? How patient is it with its decision(s)?

Case Study Sample Content Preview:

AllStar Brand Medicine Group
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AllStar Brand Medicine Group
Effective marketing begins with a well thought-out, knowledgeable marketing strategy. A proper marketing strategy is helpful to companies in defining their missions, visions, and business goals, and structures the steps companies require to take in order to accomplish these goals. A company’s marketing strategy affects the way it runs its entire business. Therefore, a good marketing strategy should be planned and designed in consultation with the organization’s team. AllStar Brand Medicine Group seems to have taken this advice into consideration as it has undertaken a comprehensive market research in order to come up with a practical marketing strategy. AllStar understands the advantages of a pre-determined marketing strategy. The company understands that a marketing strategy is helpful in defining its business goal and developing activities to accomplish them. AllStar understands that the marketing goals it chooses could take a while before the company can successfully achieve them. In addition, it is aware that these goals ought to be clear, quantifiable, and have time frames for accomplishment.
AllStar Brand Medicine Company is a company which provides cold remedies which are modeled to address five essential symptoms which include nasal congestion, fever, runny nose, chest congestion, and cough. Even though the cause diverse, allergies share a number of similar symptoms and thereby, normally categorized with cold remedies. Even so, products formulated exclusively for allergy relieve are available, and it is usual in the sector to consider relief from allergy signs as an individual consumer need from flu and virus-related diseases. Chronic allergy patients tend to have diverse usage trends and more concerned about the product’s side effects due to the duration of the signs.
AllStar Brand Medicine Group has an excellent marketing positioning. This is because it has identified a market problem and developed a solution based on a well formulated market research. Colds and allergies are very frequent across all demographics and from the research conducted; AllStar Brand Medicine Group seems to be in a better positioning when compared to its competitors.
AllStar Brand Medicine Group is going to serve all persons who are experiencing colds and allergies. It will not only focus on the existing customers but also strive towards attracting new customers to try its superior product.
The reason why AllStar Brand will focus on people from all demographics is because everyone catches a cold once in a while. Furthermore, it is not easy to categorize demographics which are more prone to allergic reactions. Therefore, the strategy should be aimed at attracting customers who see the need for this product especially.
The present pharmaceutical sector is more competitive than in the past: economic recession and financial crisis has made this marketplace one of the most demanding ones these days. To remain competitive, therefore, AllStar will ensure that its sales forces and operational teams are both effectual and up to the job.
AllStar Branding Company is faced with four main competi...
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