case study: Amazon.com

Amazon.com Name: Instructor: Date: Why would or why would not the Kindle revolutionize the book industry. Amazon.com has been in the book industry since the year 1995. It had started as a virtual bookstore and physically possessed no books. Recently, the company launched a new product brand; the Kindle (Nelson, & Quick, 2010). The package is an electronic book reader that has the capability to deliver hundreds of thousands of books, magazines, journals, newspapers, and blogs among others within a few seconds. The product on its release was on high demand. Therefore, the Kindle has the capability to revolutionize the book industry. The gadget will revolutionize the book industry because of its capability and design. The Kindle does not need a computer to down load books and it has features that make it easy to use and carry around. It can hold novels, magazines, and books and the reader can read the books from wherever they are. Its battery is long lasting allowing the reader to use the device for prolonged periods. The Kindle product from Amazon.com will help many readers access many books with ease. This most likely will revolutionize the book industry. Many readers will be able to purchase books, novels, magazines, newspapers, and journals hence promoting the sales of books. The fact that the device can download books from the internet without a computer is a great boost to the book industry, as many books are available for sale online. The Kindle, on the time it was launched it sold above what the company had anticipated. This clearly indicates that the market is ready to use the device to access the books online. Therefore, the device will greatly revolutionize the book industry. What is next f...