Review, Critique Reflection Article About Transportation

Article Review-transportation
Name
Institution
‘A Shift in Fundamentals: The Changing Direction in Logistics and Transportation Management’ article illustrates that recession is one of the factors that lead to changes in business environment. It adds that due to the recession, the business environment becomes new where forces such as demand uncertainty, varying customer needs, and increasing transportation costs are the new business operational environment (Holcomb, Troth & Manrodt, 2014). The authors state that it is imperative for firms to come up with measures to deal with these changes so that they avoid suffering from the adverse impact these changes can have on them. The authors add that changes on how these firms manage transport and logistics are one of the measures the firms can take as a way of addressing the changes. They state that reduction of transport and logistics costs can be a very...