Start Up Budgeting Accounting Assignment Paper

Botanical Extract Enterprise
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Botanical Extract Enterprise
The Botanical Extract Enterprise is a type of differentiated product manufacturing industry that will produce the natural plant extracts for medicine and nutritional values. The products will be sold locally to the end user, distributors and commercial entities due to the market opportunity available especially for plant extracts from Echinacea, St. John's Wort, Skullcap, and Ginger. Also, the enterprise is under the differentiated manufacturing group because of the finished products it will avail in the market. On the same note, most of the products in the enterprise will be unique to those of the competitors hence they will be perceived as better and superior to those of the competitors. Therefore, the charges will be higher due to their values to the consumers. Thus, the enterprise management will be the price maker with a separate market or the individual products.
In as much as the company focuses on the premium pricing, Botanical Extract Enterprise will offer fast delivery of affordable products, invest in employee development through excellent human resource activities and initiatives as well as improvement of infrastructure to increase its market share and brand loyalty. Also, the enterprise will lay its commitment in other aspects such as helping the people save money. Besides, evaluate the suppliers and ensuring proper online shopping experience of its items.
Value Chain Analysis for the Enterprise
The value chain analysis for the Botanical Extract Enterprise follows the Porter's split categories of activities in business. All the events will be run at the optimum levels to gain the real competitive advantage in the market and for profitability besides ensuring maximum efficiency. The method will help in ensuring that all the values exceed the costs of running the activities. For example, a repeat business will be through customer loyalty. Regarding the manufacturing enterprise, the primary activities will include inbound logistics for receiving, storing and distribution of all the raw materials for the production process. Secondly, there will be operations where the plants will be processed to give out the extracts (Simatupang, Piboonrungroj & Williams, 2017). After that, outbound logistics will follow through the distribution of the products to the end users.
Besides, there will be marketing and sales of the products through advertisement, sales-force organization, promotion, selection of the distribution channels, proper management of consumers to ensure that the product reaches the targeted customers and pricing. Lastly, there will be services geared towards the performance of the goods hence activities under the category will include installation, training, repair, maintenance, after-sale services and warranty (Simatupang, Piboonrungroj & Williams, 2017).
On a separate note, the support activities for the Botanical Extract Enterprise will include procurement that will elaborate on the access or purchase of raw materials. The technology development will include constant research and development processes and the techniques in place for the production of new products, design and process automation. Thir...