How to Get Paid Twice for Everything You Do

Written Academic Critique and Analysis #3
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Written Academic Critique and Analysis #3
Roos (2012) discuss the concept of innovation management in his article, how to get paid twice for everything you do. He argues that people owning quality ideas are very creative but not innovative since innovation entails group work that should be well supervised and managed like any other organizational process (Roos, 2012). In this analysis, the focus is to review concepts and ideas highlighted by the author and conclude whether he successfully makes relevant the presented models in light of additional views or assumptions.
The author’s model of innovation management is comprehensively evaluated in an attempt to reveal how business leaders can create value once they determine numerous wars of being innovative. As Roos put it, “Becoming a high-achieving performer, there is a need for a best-practice innovation management system” (Roos, 2012, p.45). Innovation is examined through observable approaches with a focus on value-creation that should be maintained accordingly. Notable practical tools that could help in a value-creation innovation process include research methods and classical productivity tools such as Six sigma and lean manufacturing. Carefully, the author informs when the innovation management approach is vital in a business, based on a company's proactive or active mode. For instance, managing innovation is crucial in a proactive status when scaling up new products or service systems, entering a market, or facing a near-death experience (Roos, 2012). On the other hand, a reactive mode requires innovation management when maintaining an existing model or developing a new one. In concluding, Roos (2012) inform that obtaining the objective of getting paid twice requires simultaneous management of value creation and appropriation innovation. The laid conditions to meet such include the presence of adequate and effective deployment of resources, relevant knowledge in the business, the proper management systems that fit in corporate culture, and continuous evaluations.
Information conveyed by the author is relevant to readers and audiences like business practitioners. Roos has credible advanced knowledge of theoretical frameworks of value creation in organizations as a way to increase opportunities for more profit generation. Roos’ ideas of value creation align with Kim’s (2020) notion about why corporate innovation management is more crucial in the modern world than ever. I agree that companies failing to innovate would inevitably collapse like big brands such as Blockbusters which had a wealth of resources and was once known to dominate their respective industries. Once a brand like Blockbuster dies due to a lack of innovation, it makes sense that any business can fail for lack of innovativeness (Klammer et al., 2019). However, what Roos forgot t...