Ideal Guidelines Most Businesses Must Adhere To

Marketing Article Critique
Name
Institution
Course
Instructor
Date
Marketing Article Critique
Introduction
In this corporate environment, having a distinctive selling point, a long-term view, a strong marketing strategy, and products built of ever-changing materials. Blackberry, Yahoo, Xerox, and other companies have all lost market share largely because of a lack of innovation (Scheidegger, 2020). Businesses that adapt to a constantly evolving environment continue to succeed. These businesses, like Apple, Google, and Nike, are renowned for their distinctive and reasonably priced products. The future prosperity of the business depends on its future vision. A corporation does not require a large customer base, innovative technology, or expert management (Rheede, 2022). An article from the Harvard Business Review from the 1960s underlined the significance of goals in business. Theodore Levitt discussed some ideal guidelines that most businesses must adhere to. He discussed the desire for success among innovative businesses. In Levitt's article, audiences can find numerous instances of misdirected groups that had trouble defining their goals.
Any sector may be perceived as expanding at some point during its development, depending on the perceived quality of its production. But ineffective leadership has frequently impacted organizations negatively. Usually, selling takes precedence over marketing. It is incorrect since selling focuses more on the seller's interests, and marketing highlights the buyer's demands. Levitt (2004) makes the case in this widely read and cited piece that "the history of every dying and fading 'growth' businesses displays a self-deceiving cycle of abundant growth and unnoticed degeneration." But as he shows, memories fade quickly.
The railway industry is a prime example of a field whose lack of growth can be traced to a limited view of market dynamics. The threat to the railroads is not due to a decrease in the demand for passenger transportation or even because the market has been supplied by cars, airplanes, and other means of transportation. Instead, this industry is in decline because individuals in control thought they were in the transportation industry rather than the railroad business. Instead of concentrating on their clientele, they paid attention to the railroad, transportation, and the product. Businesses must identify their sectors widely to take advantage of growth prospects to assure sustained evolution. Instead of relying on the assumed durability of their products, they must identify and respond to the requirements and wishes of their consumer base. In other words, a company might be lucky by creating its luck. Instead of thinking of its operations as producing goods or offering services, a business must learn to see them as pursuing anything that will draw customers. The person in charge creates an environment supporting this goal in each case.
Surprisingly, this piece was first published in the 1960s and has since been reprinted numerous times. The purpose of the article is academic research. Most of the author's examples are no longer valid because the article was written in the 1960s. The author stated how television impacted Hollywood films at th...