2 pages/≈550 words
Business & Marketing
Tactile Branding Leads Us by Our Fingertips (Article Critique Sample)
Please read the following article: http://www(dot)applied-iconology(dot)com/images/TactileBrandingCTVca.pdf And write the following: 1- Summary of the article: it shouldn't be more than one-quarter of the assignment. 2- Analysis of the article with specific reference to how the principles, concepts, and theories of consumer behaviour are applied in the article. (This should take three-quarters of the assignment). source..
Article Analysis of Tactile Branding Leads Us by Our Fingertips
Article analysis of tactile branding leads us by our fingertips
Summary of the article:
As corporate branders make attempts of attracting the consumer’s sense of hearing, taste, smell, and sight, they bombard their stimulation on a daily basis. The same marketers are trying to lead consumers by the fingertips towards their products by tapping into their sense of touch. Tactile branding has become aggressive than ever before. In fact, the coca cola company is one of the icon companies that came with products packaged so uniquely. Even when these products were buried in the midst of other bottles, they could still be identified by feel alone. Coke became an example that was emulated by brands such as the Heinz 57 ketchup, Moleskine notebooks, Toblerone chocolate bars, and Bic pens followed. Tactile branding is being viewed as a marketing strategy used to help consumers connect with products. Most corporate companies are making attempts of producing their products in a manner that is appealing to the customers. This aspect has made them neglect other senses of the consumer.
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