Annotated Bibliography: Blockbuster

Annotated Bibliography: Blockbuster
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Annotated Bibliography: Blockbuster
Sherman, E. (2010, September 23). Blockbuster's Plight Exposes a Broader Corporate Creativity Problem. Retrieved from /news/blockbusters-plight-exposes-a-broader-corporate-creativity-problem-update/
Blockbuster should have implanted a creative problem process early enough. A business should determine the problems and opportunities in place to remain relevant in a competitive business environment. However, Blockbuster did the opposite completely. They lacked a proper balance between adaptive and innovative creativity, which inhibited them from understanding the repercussions of a different business model. Unlike its competitors like Netflix, Blockbuster has not made much effort to enhance its creative solving problem. Instead, the company responds by trying to adapt the already existing model, which is largely ineffective. If the company embraced the creative problem early enough, it could still be at the forefront of the DVD rental business.
Kanter, R. M. (2010, May). Column: Block-by-Blockbuster Innovation. Retrieved from https://hbr.org/2010/05/column-block-by-blockbuster-innovation
Innovation implementation and evaluation are critical for any company that wants to remain ahead of its competitors. The implementation process entails putting an innovative idea into use. Evaluation then assists the management in determining whether or not the innovative idea was the right decision. Without both processes, ideas, no matter how creative they are, will never become a reality. Blockbuster needed a strong foundation for generating innovation of all kinds. A large number of ideas, whether inside or outside the organization, need to be regularly solicited. An emphasis on implementing ideas from both inside and outside any organization leads to a culture of change and creativity. Blockbuster failed in evaluating the effectiveness of their creativity, which denied them an accurate picture of the progress of innovation.
Frey, C. (2020). How do you Measure Innovation Results and Outcomes? Retrieved from https://innovationmanagement.se/2008/12/12/how-do-you-measure-innovation-results-and-outcomes/
The measurement of innovation is critical in motivating an organization to deliver the stated goals and objectives. Innovation is usually with a long-term perspective in mind. The innovation process needs to be subdivided into three major stages. The first one is the identification of goals that defines the course of action. The second phase has short-term deliverables. The last stage is identifying some near-term development. Blockbuster failed to develop a system of measurement for their inn...