Week 4 Assignment – Annotated Bibliography

Week 4 Assignment – Annotated Bibliography
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BIBLIOGRAPHY \l 1033 Ali, A. J., & Al-Aali, A. (2015). Marketing and Ethics: What Islamic Ethics Have Contributed and Challenges Ahead. Journal of Business Ethics, 129(4), 833-845.
The authors sought to understand the role of Islamic ethics in marketing. The article lingers about the role of Islamic marketing in today’s global marketplace highlighting how Islamic ethics shape government policies, market functions and corporate decisions. The paper is based on secondary research and used original primary sources to support their arguments. Therein, the authors also discussed Islamic ethics and its marketing prescription which are driven by discipline. Islamic business ethics are anchored on the principle of ensuring that organizational interests must not trump societal interests. Thus, the paper argues that marketers ought to find a balance of promoting their products and ensure it does not compromise societal welfare but must be culturally sensitive. The authors also discuss several marketing issues and analyze them through Islamic teachings. In the end, it also discusses some new ethical dilemmas and suggests ways on how they can be tackled to ensure a morally driven marketing principle.
Rashmi.S.Chaudhry, & Sharma, A. (2018). Ethical Issues in Digital Marketing - A Review. Journal of Indian Management, 10-18.
The focus of this research articles was to find out the various ethical issues involved in digital marketing. The article is based on secondary research albeit from primary sources mainly from non-Indian countries. The main elements that the authors sought to focus on in the research article are; privacy, trust, security concerns, non-deception, service recovery and fulfilment/reliability. The authors concluded that digital marketing is very dynamic and it harbors big opportunities for marketers. It is also advantageous to the customer who is equipped with more options and more efficient transactions and above all a contribution to strategy formulation. The authors concluded that the main concepts that were explored; privacy, trust, security, customer strategies, non-deception, service recovery and reliability are unignorable for a sustainable business model and societal welfare. The fallout of any or multiple of these elements has serious long-term effects that cannot be ignored y businesses.
Kumar, S., & Sharma, R. R. (2019). An empirical analysis of the unethical practice of cookies in E-marketing. Abhigyan, 33(3), 42-56.
Kumar and Sharma are professors in Punjabi University and Guru Nanak Dev university respectively where they lecture in business faculties. The primary focus of their research article was on how companies use cookies to target users and segment them on the basis of their browsing habits. The cross-sectional research and used structural equation modelling technique to analyze the results which led to the conclusion that ethical use of cookies could be explained by a factor of e-marketing barrier and least variance was caused by unethical practices factor. In their research, the authors found that the users believed that cookies are unethically used and they are lik...