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The Mega Marketing of Depression in Japan Essay

Term Paper Instructions:

Fundamental to Expository Writing is the understanding that writing is an instrument of thought and,
as Kurt Spellmeyer and Richard Miller note in the “Preface” to The New Humanities Reader, the
“movement from the known to the unknown is the essence of all learning” (xix). This semester has
required us all to move “from the known to the unknown” like never before and in ways we couldn’t
have expected when we began the course in January. What, then, might we learn about the “unknown”
of the present moment, given the writing you’ve done throughout the course? How might the thinking
we’ve done together in Expos this semester help us understand this world-historic event?
For this exercise, first, I would like you to think about the concepts that we have encountered in the
texts we have read this semester, such as, but not limited to, trauma, dissociation, and distraction;
selflessness, interconnection, and awareness; cultural influence on illness experience, marketing, and
depression; and power, ideology, and status.
Then, I would like you to think about the way one of these interpretive frames might help us to
understand our current world. I invite you to cite one or two very specific, rich ideas from the text and
to use that conceptual lens to inform a discussion of your impression of the current world-historic
moment. You may include elements of personal as well as collective (or public) experiences.

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Student’s name
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Ethan Watters, “The Mega-Marketing of Depression in Japan.”
David Healy provides, “One of the chilling things about these events, whether a puzzle or a scandal, is how a very few people in key positions can determine the course of events and shape the consciousness of a generation” (Ethan, 524). It is a rich quote that can be useful in analyzing the culture of sadness and depression in Japan. During the 20th century, the issue of depression in Japan was considered as a severe manic depression, which was from neuropsychiatrists in Germany. However, after the second world war, depression was categorized as a severe health problem. For example, endogenous depression was a severe form of depression that was causing a genetic problem, as it could pass from one generation to the next. As a result, professors used the metaphor of the alarm clock in explaining this severe condition. They stated that depressive symptoms are similar to an individual with a psychotic time bomb, which will explode when time goes off, ending after its course. The issue of depression is caused by acting external factors, which will be affecting the lives of an individual.
At the same moment, Kitanaka shows that indicates that the issue of mental health is gaining attention in the Japanese community. In the 1960s, typos melancholic was an idea established by professor Hubert Tellenbach. The idea was never popular in Germany and America, but this is not the case among the Japanese. in this regard, Tellenbach provided that an individual with a melancholic personality had a high level of orderliness. It is based on his level of achievement. Typus melancholicus was affecting respected personalities among the Japanese, where the educated were very concerned with the state of affairs of other individuals in the community. Because of this, they had an increased level of sadness. It was causing detrimental effects on their health, as well as threatening the welfare of other people.
However, the depression and melancholic disorders were considered as a less serious problem during that time among the public. It is because depression was considered as a psychotic state, which was similar to the effects of schizophrenia. It caused a severe state of stigmatization and has never been seen among the Japanese population. According to the Japanese people, sadness personality trait was something that shou...
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