Personal Brand Development Paper

Personal Brand Development
Student’s Name
Institutional Affiliation
Personal Brand Development
Developing a personal brand as a marketing professional is akin to growth in the industry. With a changing industry, customer relationships must be enhanced consistently. Experiences, training, and skill development are vital to growth in personal branding. A positive growth trajectory is necessary for a professional who is motivated to achieve the best outcomes in his/her practice. In my personal brand development, I emphasize the inputs of growth through the lenses of my current position and my prospective future by focusing on brand characteristics, target market, strengths, and weaknesses.
The Personal Brand
My brand is Awesome Fashions (AF). AF intends to take leadership in the modelling and fashion industry. I present myself as an individual with a noticeable sense of fashion and attractiveness. AF prides itself as one of the best influencers in the modelling and fashion industries. The AF brand is business-oriented and focuses on social media as its primary engagement platform. Also, AF is a brand in its primary stages of development. As such, I have not addressed various key elements of my brand. I believe that following the establishment of the brand, more elements will develop with experience and trend analysis of the industry.
Current Position
Brand development takes a trajectory that begins at a lower point and ends with the necessary brand recognition if the correct strategies are implemented. Presently, my brand is positioned at salience in the brand resonance pyramid. The salience stage marks the onset of a brand. At this stage, not many consumers identify with the brand. The salience stage is also characterized by an identity crisis to the brand. That is, the initial stage comes with the need to capture the biggest market possible in the shortest duration. As such, the brands stay unstable in terms of market segmentation and emphasis on customer attention. As a brand that operates in a highly dynamic market of fashion, developing the brand faster is akin to staying within the confines of the industry.
Various brand elements can define my prevalent position in the industry. The first factor is naming. Naming is a primary brand element that could seem simple but difficult to develop and sustain. A brand must be recognizable through its name. As such, the developer must include a simple but attractive concept in the brand name (Keller, 2013). My brand name reflects the brand's core values, which include perseverance, class, diligence, and integrity. The brand name is also an important factor in product and service identification. As such, my brand name, AF, is a representation of my brand initials and an implication to “Awesome Fashions”, which reflects the products and the values that they encompass. Presently, the name is one of the brand elements that have been established even though the identity is not as huge as expected. The other element of the brand that is developing is the appeal. Currently, AF has not advanced into the proper market segmentation. As such, the brand is structured to appeal to any person who can identify with the products. Upon developing an operational niche,...