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Essay Available:
Pages:
5 pages/β‰ˆ1375 words
Sources:
Check Instructions
Style:
APA
Subject:
Management
Type:
Term Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

Sephora Cosmetics Company: Background and Analysis

Term Paper Instructions:

1. Please must follow the instructions!!
2. Due to this paper requires to cite from both the "textbook", and "school library databases",
The course name is "Operations Management".
Project Requirements/Due date and Layout of SECOL


Every student is required to complete an original business research project at the end of Week 13. Your original business report can discuss a weekly objective of the class, a main or sub chapter topic of the textbook or any topic related to operations management. You can also use the Important Concept section under the Weekly Introduction folder for topic selection. Your report can also discuss one of the learning objectives under the Weekly Introduction folder of any week.
 Your report MUST include detailed information on a current problem or area of excellence in a product or service company related to your selected topic.
Examples of Topics 
Your selected topic must contain a company and an operations management or strongly related topic.
• Supply Chain Management of Target• Total Quality Management of Toyota• Competitive Advantages of Walmart• Product Design  of Apple• Competitive Strategy of Starbucks
Your report MUST be submitted with at least three (3) sources from the Berkeley College Library's Online Databases.  
Your report MUST include discussions of additional information over and beyond the materials covered in the class. 
Your report MUST be submitted with a PowerPoint presentation with narration. 
NOTE: Plagiarism is not allowed and can result in failure of the class.  Submission of previously authored reports from another class or school is considered self-plagiarism and will also result in a failing grade.
Project Report must consist of five major sections:i. Background – overview of the issue or company with the main objective or definition of the problemii. Executive Summary – Summarized the entire report in a paragraph. A reader should have a holistic view of your report from the executive summary without having to read the entire report.iii. Introduction – Full introduction and a complete definition of the issue, items on the report, who is the requestor or reasons for the report and general findings or resultsiv. Analysis – data, graphs, sources, review and other important information, methodology used for your analysisv. Conclusions/RecommendationsSource: http://www(dot)ehow(dot)com/how_5095030_write-formal-report.htmlSource: http://www(dot)ehow(dot)com/how_2272372_format-business-report.html
Project Report Formatting and Presentationi. Your report MUST be five full (excluding cover page, appendices, and references) A4 size pages of content, double-spaced, using the 12-point Times New Roman font.  Please use the five main sections included above to create your report.  ii. Your report MUST be submitted with at least three (3) sources from the Berkeley College Library's Online Databases.  iii. Your report MUST be done in Microsoft Word. You can use one of the business report templates in MS Word.iv. Your report must have proper in-text reference citations to document your sources submitted in week eight.v. Your report must not be limited to in-text references but must also include all sources cited completely at the end of the report.  vi. Your report must be prepared in accordance with APA guidelines. This link has useful information on APA Style writing The Purdue Online Writing Lab:  https://owl(dot)english(dot)purdue(dot)edu/owl/vii. The Writer’s Handbook folder within the ASC Writing Centers page of Academic Support Center link on Blackboard also consists of information to help you with APA Style of writing.

Term Paper Sample Content Preview:

Sephora
Student’s Name
Institutional Affiliation

Sephora
Background
In 1969, Sephora was established by Dominique Mandonnaud in France. The acquisition of Sephora by LVMH Moet Hennessy Louis Vuitton occurred in 1997. The primary idea behind the introduction of the company was to ensure that customers tried out various beauty products before they bought them. In particular, this strategy was unique, and Sephora was among the first beauty companies to adopt it. Mandonnaud grouped products by type since its brand name was not renowned at the moment. Today, Sephora is an international company dealing with beauty products. The firm employs around 30,000 employees and operates more than 2,600 stores in about 34 countries globally. Sephora has 460 outlets in the United States of America (USA). Besides, it opened its New York store in 1998, Mexican store in 2011, Canadian outlet in 2004, and the Brazilian store in 2012 (Sephora.com, 2019). Additionally, Sephora has an open-sell environment where customers are provided with over 250 different products range, such as hair care, fragrance, body and bath, skincare, makeup, and color (Dozen, 2015). The success of the company has been caused by various things starting from the introduction of the “Science of Sephora,” open-sell environment, and the provision of beauty products over the Internet. Other things that enable Sephora to continue growing and to enter new markets include the innovation, unparalleled assortment that has a prestigious range of products, high-quality services from beauty experts, and an interactive shopping environment. Forbes ranked Sephora as the Best Employer in 2019 and 2018 since its corporate practices and policies favor different types of employees, including disabled people, gay, transgender, lesbian, and bisexual.
Executive Summary
The paper focuses on Sephora, which is a multinational company that offers beauty products. The company provides its own brand and also collaborates with other relevant stakeholders in the fashion industry. In particular, the paper analyzes Sephora and shows how the company grew to become one of the most popular and biggest beauty stores globally. Some of the factors that have significantly contributed to the growth of Sephora are the provision of high-quality beauty products, emphasis on improving the customer shopping experience, and the establishment of an insider online community. Although the company encounters various challenges, it keeps improving to ensure that it is better than its competitors. Sephora does not take customers’ complaints for granted, which is the reason why it has grown over time to become one of the best-performing companies worldwide. Indeed, it offers a range of beauty products, and clients are allowed to try them out before purchasing. Millennials constitute the largest percentage of the Sephora customer base. Most importantly, proper operations management has accelerated the growth and expansion of Sephora without forgetting the culture of inclusivity and belongingness for both employees and customers.
Introduction
As the leader of the prestige Omni-retail, Sephora’s primary objective is to create an excellent beauty shopping experience for its cust...
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