Pitch Sessions With Unique Asset Mix
Your organizations' sponsorships have been challenged to grow by several million in incremental new business revenue this upcoming year.You've been asked to prepare data backed documentation for several pitch sessions coming up next month. One is to prepare a $3M pitch of assets, and another for $1M. For each of these pitches, you should develop a unique asset mix (ex. social post, digital ads, concourse activation, etc) recommendation
Sponsorship Valuation and Forecast Project
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Sponsorship Valuation and Forecast Project
Sports organization sponsorships are crucial in generating new business revenues. The most significant thing is to gather relevant data to ensure that a sports organization or event is better positioned to achieve its objectives. In this paper, the primary objective is to develop a unique asset mix, comprising digital ads, concourse activation, VR headsets, and social posts to prepare a $1.5M pitch.
The sports-related event that I selected is the 2024 Euro Championship. In particular, the Euro Championship is a renowned sports event that attracts a large following globally. Sports sponsorship significantly influences consumer purchasing behaviors and brand equity. In addition, the perceived brand engagement and quality affect fans’ purchase behavior and brand loyalty (Tsordia, Papadimitriou, & Parganas, 2018). The brand that I will develop a pitch session content for is Sony. Sony is a good fit for the 2024 Euro Championship since it emphasizes home and commercial entertainment. The list of asset mix I am recommending for $1.5M includes the following:
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