Strategic Communications Plan Marketing Assignment

Strategic Communications Plan from a Healthcare ContextName:Institution:
Strategic Communications Plan from a Healthcare Context
Introduction
Communication is the central point of production in all organizations and institutions that offer services to a targeted audience. Studies show that efficient communication plays a key role in enhancing services as well as increasing the sales output. Based on the above reasons, institutions and organizations require good communication plans to ensure that the institutions perform well. In healthcare institutions, communication strategies play a crucial role in ensuring that the institution improves the type of services that the patients receive. One of the primary reason as to why communication plans help healthcare centers provide improved services is that there are good working conditions among the medical personnel as well as the good communication extending towards by building a good patient-doctor relationship. The communication plan aims at ensuring that there is effectual communication to facilitate the operations of the healthcare institution.
The purpose of the communication
Communication is one of the most important considerations for organizations around the globe. The reason behind the argument is that communication plays a crucial role in integrating all the services provided to patients. Communication enhances Providence of services through informing and persuading the staff members and other relevant person in the healthcare organization. Scholars argue out that institutions need to have proper and effectual communication plans and policies both from leaders to subordinates and subordinates to leaders (Edwards, Sevdalis, Vincent & Holmes, 2012). The communication policies ensure that the subordinates can air out their grievances and leaders on the other hand offer effectual responses to the requests of the subordinates, which contributes to better services. Based on the above reasons, health organizations need to establish effectual communication plans.
My Goals
I have two chief goals in the communication plan I have for my health care institution.
• The first primary goal of my communication plan is to aid Medicare receivers to recognize plans in their areas of operation. The plans ought to meet the recipients’ requirements as well as also meet the needs of their family.
• My second goal is to raise the level of awareness of employees as well as the workforce understanding to help the medical providers to differentiate the quality of the plans and provider organizations that are available to them.
Audience
The next important consideration in my communication plan would be my audience. One needs to identify the specific people he or she aims to communicate with in their communication plan. Identification of the audience is quite important as it makes communication purposive in nature as well as dictates to the one making the plan on the way to deliver the packaged message (Decker, 2011). Audience identification further ensures that there are relevant techniques of articulating the message to the targeted audience. In my case, I target mainly older adults and millennials. Appealing communication to toward adults and millennial peo...