Innovative and Creative Marketing Plan for the Re-Launch of a Toy

Persuasive Presentation
Your Name
Subject and Section
Professor’s Name
March 13, 2023
Ladies and Gentlemen,
I am honored to stand before you today as a senior consultant for our marketing consulting firm. Today, I am excited to present a creative and innovative marketing plan to bring back a beloved toy from the 2000s to the market. Our mission is to re-launch this toy in a way that will make it a hit once again with consumers.
Before we delve into the specifics of our marketing plan, let us take a moment to reflect on why this toy was such a sensation back in the day. This toy was popular not just because it was a fad but because it brought joy to children and adults alike. It was not just a toy but a friend that stayed by your side through thick and thin. The challenge we face now is to reintroduce this toy in a way that reflects its value and character to the newer generation of children.
Our marketing plan will target children and adults who were fans of the toy in the 2000s. By tapping into nostalgia, we can create a buzz around the product to attract new and old customers. Here are some critical elements of our marketing plan:
Social Media Campaign
Social media is a powerful tool to help us generate a buzz around the product. We will launch a social media campaign targeting parents and grandparents who were toy fans in the 2000s. The campaign will include videos, pictures, and contests to engage our target audience and encourage them to share their memories of the toy. By creating a community around the toy, we can increase its appeal and generate more interest in the product.
Influencer marketing has emerged as a potent tool in the modern advertising age. Collaborating with influencers with large social media followings on platforms such as Instagram, TikTok, and YouTube can effectively reach a broader audience and promote products. For our marketing plan, we will carefully select influencers who share the same values as our product and who can create engaging content that resonates with their followers (Newberry, 2023).
These influencers will create content featuring the toy and share it with their followers, who will, in turn, share it with their followers. This will create a ripple effect that can increase the toy's visibility and brand awareness to a massive audience while creating an emotional connection with potential customers. By leveraging the power of social media influencers, we can expand the reach of our marketing campaign and tap into a new consumer base.
Furthermore, influencer marketing allows for more authentic and relatable marketing campaigns. Influencers are viewed as trusted sources by their followers, who often consider them as friends rather than advertisers. This makes influencer marketing more effective than traditional advertising methods, such as TV commercials and print ads, whic...